In this episode, Henry Harrison speaks with Dianna Booher, a renowned communication strategist, Hall of Fame speaker, and prolific author of over 50 books with 4+ million copies sold. Dianna shares her journey from a challenging personal moment to becoming a successful entrepreneur and communication expert. With invaluable insights into writing, coaching, and creating products that provide long-term value, this episode is packed with advice for aspiring authors, entrepreneurs, and professionals looking to refine their communication skills.
Episode: https://henryharrison.com/dianna-booher/
Dianna Booher's Website: https://booherresearch.com/
Key Topics Discussed:
1. Dianna's Background and Achievements:
- Over 50 books published, 4+ million copies sold.
- Expertise in communication, executive presence, book writing, and coaching.
- Published by top-tier publishers like Penguin Random House, Simon & Schuster, and McGraw Hill.
2. The Journey to Entrepreneurship:
- Dianna’s transition from writing to consulting for Fortune 500 companies.
- How her first book led to a thriving training business.
- The importance of licensing content and maximizing ROI on intellectual property.
3. Communication Strategies and Writing Tips:
- Why clarity is crucial: "If you can’t write your message in a sentence, you can’t say it in an hour."
- Tips for mastering email productivity from her book Faster, Fewer, Better Emails.
- Creating personal presence: Look, talk, think, and act like a leader.
4. The Power of Mentorship and Continuous Learning:
- Dianna’s reliance on mentors to grow her business.
- Lessons on hiring and managing people effectively.
5. Overcoming Personal Challenges:
Building a career during tough times, including caring for two toddlers and a spouse struggling with severe depression
- The role of passion and persistence in building a successful life and career.
6. Insights into Writing and Publishing:
- Transitioning book ideas into training programs and licensing opportunities.
- Finding inspiration through client needs and market demands.
Quotes from Dianna Booher:
- "If you can’t write your message in a sentence, you can’t say it in an hour."
- "Find something you love to do, and then figure out a way to make a living at it."
- "Once you invest time in creating content, keep thinking: how can I get a better return on that time?"
Guest Resources:
- Latest Book: Faster, Fewer, Better Emails: Manage the Volume, Reduce the Stress, Love the Results
- Popular Book: Creating Personal Presence: Look, Talk, Think, and Act Like a Leader .
Actionable Takeaways for Listeners:
1. Focus on clarity: Whether writing an email or a book, ensure your message is concise and clear.
2. Leverage your skills: Turn your expertise into products or services with long-term value.
3. Seek mentors: Learn from those with experience to avoid costly mistakes.
4. Think entrepreneurially: Build systems and products that can work for you over time.
5. Keep learning: Personal and professional growth is key to staying relevant and successful.