In this episode, Henry Harrison speaks with Dianna Booher, a renowned communication strategist, Hall of Fame speaker, and prolific author of over 50 books with 4+ million copies sold. Dianna shares her journey from a challenging personal moment to becoming a successful entrepreneur and communication expert. With invaluable insights into writing, coaching, and creating products that provide long-term value, this episode is packed with advice for aspiring authors, entrepreneurs, and professionals looking to refine their communication skills.

Episode: https://henryharrison.com/dianna-booher/

Dianna Booher's Website: https://booherresearch.com/

Key Topics Discussed:

1. Dianna's Background and Achievements:

- Over 50 books published, 4+ million copies sold.

- Expertise in communication, executive presence, book writing, and coaching.

- Published by top-tier publishers like Penguin Random House, Simon & Schuster, and McGraw Hill.

2. The Journey to Entrepreneurship:

- Dianna’s transition from writing to consulting for Fortune 500 companies.

- How her first book led to a thriving training business.

- The importance of licensing content and maximizing ROI on intellectual property.

3. Communication Strategies and Writing Tips:

- Why clarity is crucial: "If you can’t write your message in a sentence, you can’t say it in an hour."

- Tips for mastering email productivity from her book Faster, Fewer, Better Emails.

- Creating personal presence: Look, talk, think, and act like a leader.

4. The Power of Mentorship and Continuous Learning:

- Dianna’s reliance on mentors to grow her business.

- Lessons on hiring and managing people effectively.

5. Overcoming Personal Challenges:

Building a career during tough times, including caring for two toddlers and a spouse struggling with severe depression

- The role of passion and persistence in building a successful life and career.

6. Insights into Writing and Publishing:

- Transitioning book ideas into training programs and licensing opportunities.

- Finding inspiration through client needs and market demands.

Quotes from Dianna Booher:

- "If you can’t write your message in a sentence, you can’t say it in an hour."

- "Find something you love to do, and then figure out a way to make a living at it."

- "Once you invest time in creating content, keep thinking: how can I get a better return on that time?"

Guest Resources:

- Latest Book: Faster, Fewer, Better Emails: Manage the Volume, Reduce the Stress, Love the Results

- Popular Book: Creating Personal Presence: Look, Talk, Think, and Act Like a Leader .

Actionable Takeaways for Listeners:

1. Focus on clarity: Whether writing an email or a book, ensure your message is concise and clear.

2. Leverage your skills: Turn your expertise into products or services with long-term value.

3. Seek mentors: Learn from those with experience to avoid costly mistakes.

4. Think entrepreneurially: Build systems and products that can work for you over time.

5. Keep learning: Personal and professional growth is key to staying relevant and successful.