Welcome to the second episode in our series covering the C4 process at Broad River Retail on Stories from the River!

This episode focuses on how Memory Makers can enhance their sales strategies through connecting and customizing. Host Charlie Malouf introduces this episode that welcomes back Gabby Cobos, General Manager; Bryan Clark, VIP Sales Manager; and England Montgomery, Home Furnishings Consultant, who each offer unique perspectives from the recent two-day C4 training. The episode explores the misconceptions about working in commission sales, with Bryan clarifying that commission-based income can actually be predictable with consistent performance. England and Gabby further share their insights on the importance of genuine connections with guests, emphasizing non-business greetings and honesty as key elements to establishing rapport.

The speakers delve into the "customize" aspect of the C4 process, where understanding a guest's personal space through tactics like "Draw the Room" can significantly enhance the sales experience. They highlight how this approach allows for better customization, fostering a deeper connection with guests by helping them envision their home spaces. The role of sleep in the C4 process is also discussed, underscoring the importance of promoting healthy sleep options while providing a comprehensive service. The episode concludes with conversations about professional goals for 2025 and the impact of the C4 training on achieving these objectives, reinforcing the value of following a structured but adaptable sales process.

This episode on YouTube: https://youtu.be/zgHImYaAbHk

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