• Grow Your Law Firm

  • 著者: Ken Hardison
  • ポッドキャスト

Grow Your Law Firm

著者: Ken Hardison
  • サマリー

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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あらすじ・解説

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
エピソード
  • How To Optimize Legal Processes Through AI Integration With Ryan Shin
    2024/12/20
    Welcome to episode 258 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ryan Shin, an AI thought leader and founder of SettLiT. SettLiT is a groundbreaking legal risk mitigation tool revolutionizing the legal process with unparalleled access to timely, accurate health data. By leveraging first-to-market technology and AI-powered analytics, he has transformed legal teams’ capabilities, streamlining processes like records collections and injury evaluations from weeks to minutes. With successful experiences in Silicon Valley, Ryan aims to reshape legal practices by accelerating intake accuracy, reducing operational costs, and minimizing case risks. SettLiT empowers law firms with enhanced efficiency and effectiveness, leading to faster, more equitable, and cost-effective legal outcomes. What you’ll learn about in this episode: 1. Why Law Firms Can’t Afford to Ignore AI
    • Ryan stresses that law firms must adopt AI to stay competitive, or they risk being surpassed by those already using it.
    • Many firms are starting to hire AI engineers to create custom solutions, and those who don’t will struggle to keep up.
    2. How AI Integration Is Boosting Software Efficiency & Cost-Effectiveness
    • AI reduces reliance on human resources by handling repetitive tasks such as organizing data, managing records, and pre-qualifying cases.
    • Integrating AI into existing platforms boosts efficiency, enabling faster data processing and cost savings for law firms.
    3. How AI-Driven Data Analysis Is Improving Law Firms
    • AI tools efficiently sift through years of data, identifying critical information like injuries and diagnoses to support case evaluation.
    • By applying AI to structured data, law firms can assess case viability, compensability, and settlement potential immediately, avoiding delays from traditional manual review processes.
    4. Why Streamlining Case Pre-Qualification Is So Valuable
    • SettLiT provides a pre-qualification tool that uses real-time digital health data to quickly assess the viability of legal claims.
    • This process replaces lengthy manual data-gathering methods, reducing the typical one-year workup process to just 72 hours.
    5. How SettLiT Is Driving Industry Innovation
    • SettLiT aims to change the psychology of how law firms handle intake and evidence gathering, moving the industry toward a more data-driven and automated approach.
    • The company acts as a bridge between healthcare and legal data, addressing inefficiencies that have long plagued the legal sector.
    Resources: https://landing.settlit.legal/settlit-intro-0-0-0-0
    https://www.linkedin.com/company/settlit/
    https://www.instagram.com/settlit.legal/profilecard/?igsh=MThwZ204Y2drOWVzcw==
    https://www.linkedin.com/in/ryan-shin-b6629ab0 Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 分
  • SEO, Values, & Culture: The Triple Threat Formula for Law Firm Success with Nick Mendez
    2024/12/13
    Welcome to episode 257 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nick Mendez. Nick Mendez is the co-owner and managing attorney at Horton & Mendez Injury Lawyers. A former insurance defense lawyer, Nick uses his insider knowledge to anticipate and counter insurance company strategies. Since founding the firm, he has focused on scaling through data-driven decisions, prioritizing KPIs for marketing and operations. Nick fosters a high-performance culture built on teamwork and accountability, aligning staff around the mission of exceptional client service. The firm’s sports-themed marketing, with the slogan “We know their playbook,” resonates with clients as they strive to achieve outstanding results for those in need. What you’ll learn about in this episode: 1. Why Effective SEO Strategies Are Essential for Firm Growth.
    • Nick and his team took their early financial returns and reinvested them into SEO to help the firm acheive larger success.
    • Within 12–18 months, their SEO efforts led to positive Google reviews and increased number of clients.
    2. How a Strong Team Culture Drives Success.
    • From his experience at other firms, Nick saw how poor cultural infrastructure led to burnout and low motivation.
    • Horton & Mendez Injury Lawyers focuses on treating employees well with above-market pay, health insurance, and a comfortable office enviroment, driving greater returns.
    3. How Core Values Play an Impactful Role in the Firm's Long-Term Prosperity.
    • Nick compares the firm to the "Chick-fil-A of law firms," focusing on great service and efficiency to move cases quickly.
    • The team goes the extra mile with thoughtful gestures, like using a $100 budget to buy chocolate or flowers for clients during tough times.
    4. Why Partnership is Key to Driving Revenue.
    • A successful firm relies on a strong partnership that divides the work effectively.
    • Identifying their roles is crucial to keeping the firm in motion. Nick manages the firm, while his partner focuses on litigating larger cases.
    5. Why the Best Offense is Actually a Great Defense.
    • With his background as an insurance defense lawyer, Nick leverages insider knowledge to anticipate and counter the strategies of insurance companies.
    • The firm’s sports-themed marketing, featuring the slogan “We know their playbook,” connects with clients.
    Resources: https://hortonmendez.com/
    https://www.facebook.com/profile.php?id=100063822039687
    https://www.linkedin.com/company/horton-mendez-pllc Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    28 分
  • How Film & Video Empower Law Firms to Share Tough Stories with Luke W Russell
    2024/12/06
    Welcome to episode 256 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Luke W Russell, the award-winning host of Lawful Good. Award-winning host of Lawful Good, Luke W. Russell, returns with a new platform: Beautiful Humans. Luke entered the legal world in 2011 and has since managed $30 million in social media ad budgets, driving thousands of personal injury and mass tort cases. Everything began to change when on January 1st, 2021, Luke launched Lawful Good, a groundbreaking podcast that shared untold stories of prominent lawyers like Ken Hardison, John Morgan, and Ben Crump. After three successful seasons, the podcast ended, but it sparked Luke’s realization that storytelling was his true passion. Now blending years of study in human connection with powerful storytelling, Luke focuses on harnessing film to drive business objectives and foster meaningful connections. His work includes documentaries on survivors of child sex abuse and the Beautiful Humans movement launched in Fall 2024. Beautiful Humans renews our sense of shared humanity, championing the belief that all humans are inherently beautiful. As the industry shifts toward AI, Luke’s insights show how firms can leverage the vital, biologically-rooted power of human connection to thrive in an increasingly digital world. What you’ll learn about in this episode: 1. How You Can Use Film and Video to Create Trust Videos can be a tool for shareing personal stories that connect with your audience, helping build trust and authenticity. This could mean using a video to showcase marginalized groups or sensitive topics, showing your commitment to justice and compassion. 2. Why Intentional Storytelling Resonates With An Audience Sharing authentic stories helps audiences see themselves in the experiences, creating deeper emotional connections.Intentional storytelling builds understanding and empathy, even across differing perspectives or backgrounds. 3. How Lawyers Can Maximize Film and Video for Marketing and ROI Videos that emphasize human connection build credibility and loyalty, helping law firms attract and retain clients. Incorporating films into PR, social media, and email marketing campaigns boosts engagement and increases conversions, turning trust into measurable business growth. 4. Why Both Short-Form and Long-Form Video Have Lasting Impacts Longer videos provide the opportunity for deeper connection, allowing law firms to share impactful stories that resonate and establish trust with their audience. Short videos can amplify a law firm’s message in a quick, memorable way, helping to establish a strong, consistent brand presence across social media and digital platforms. 5. How the Beautiful Humans Movement Strengthens Shared Humanity By showcasing individual beauty and experiences, the Beautiful Humans Movement encourages empathy and deeper understanding across diverse communities. The movement uses storytelling to challenge negative stereotypes and promote unity, encouraging people to see and appreciate the humanity in others. Resources: https://www.beautifulhumans.film https://www.youtube.com/@BeautifulHumansFilm https://www.facebook.com/lukewrussell https://www.instagram.com/beautidians/ https://www.linkedin.com/in/lukewrussell/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    27 分

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