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  • Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest

    Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest
    2025/07/21
    Join an engaging conversation at the Goa Fest with industry professionals PG Aditya and Mariam. The discussion centers around generational dynamics within the advertising industry, the evolving work culture, employee ownership, and the shift towards building innovative, employee-owned creative agencies like Talented. They explore the industry's challenges, including burnout, compensation issues, and inherited systemic problems. Mariam shares her experiences as an MBA student entering the field, while PG Aditya offers insights into balancing modernization with traditional industry practices. Tune in for an inspiring dialogue on building meaningful careers and fostering cross-generational understanding. 00:00 Introduction 00:41 The Shift in Advertising Culture 02:23 Building Talented: A New Approach 03:18 The Role of Location in Advertising 05:49 Experiences and Insights from Mariam 08:48 Generational Perspectives in the Industry 17:48 Challenges Inherited from Older Generations 26:24 Rapid Fire and Future Aspirations 30:26 Conclusion and Takeaways
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    32 分
  • Cross-Generational Insights: Amarjit Singh Batra & Anisha Bangera Discuss Creativity, Leadership, and Gen Z

    Cross-Generational Insights: Amarjit Singh Batra & Anisha Bangera Discuss Creativity, Leadership, and Gen Z
    2025/07/21
    In this episode, we join Amarjit Singh Batra and Anisha Bangera at Goa Fest to explore the connections and differences between professionals from different generations. They discuss the evolving consumer behavior on Spotify, the significance of empowering creators, and the innovative ways Spotify supports artists. Anisha shares insights from her role at Aditya Birla Capital, explaining how she simplifies finance for the masses. Together, they delve into the nuances of modern work culture, the influence of Gen Z, and personal reflections on leadership and career growth. Tune in for an enlightening cross-generational conversation! 00:00 Introduction 00:49 The Evolution of Consumer Behavior on Spotify 02:52 Supporting and Empowering Creators 07:46 Exploring Work Life and Career Insights 18:52 The Gen Z Perspective 24:11 Staying Motivated in Repetitive Work 30:44 Closing Thoughts and Fest Highlights
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    32 分
  • Leadership Insights with Ajay Kakkar and Dheeraj Sinha: Transforming Brands and Navigating Change

    Leadership Insights with Ajay Kakkar and Dheeraj Sinha: Transforming Brands and Navigating Change
    2025/07/20
    In this episode of Ignite Leadership at Goa Fest features special guests Ajay Kakkar and Dheeraj Sinha. We dive deep into their experiences in leading brand transformation across various industries, including BFSI and corporate banking agencies. Ajay and Dheeraj share their perspectives on developing a leadership mindset, the challenges of relevancy vs. relatability in marketing, and the importance of good quality content. They also offer insights into surprising market opportunities, the importance of listening as a leader, and share personal anecdotes that shaped their leadership philosophies. Don't miss this enriching conversation packed with valuable lessons for any leader or aspiring marketer! 00:00 Introduction 00:22 Leadership Mindset in Brand Transformation 02:17 The Importance of Listening in Leadership 03:21 Balancing Relatability and Relevance in Marketing 07:46 The Role of Content in Marketing 10:35 Targeting the Right Audience in Marketing 12:32 Understanding Trends and Consumer Relevance 13:35 Relevance of Trends in Marketing 14:19 Indian Brands on the Global Stage 16:41 Memorable Early Career Campaigns 18:59 Controversial Leadership Decisions 21:56 Rapid Fire Questions on Marketing and Leadership
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    26 分
  • The Journey from Big Agencies to Entrepreneurship: Raj Kamble's Story

    The Journey from Big Agencies to Entrepreneurship: Raj Kamble's Story
    2025/07/19
    In this episode of Ignite Leadership, join us at the Goa Fest for an insightful conversation with Raj Kamble from Famous Innovations. Raj shares his journey transitioning from working at large global agencies to starting his own business. He discusses the importance of freedom and innovation, the challenges faced by entrepreneurs, the evolving landscape of advertising, and the role of creators versus influencers. Also, discover Raj's personal inspirations and his views on AI in the creative industry. Don't miss this episode filled with wisdom and experience from a seasoned industry leader.00:00 Introduction00:22 Raj Kamble's Journey: From Big Agencies to Entrepreneurship02:21 The Challenges and Rewards of Entrepreneurship08:44 The Role of Creators and Influencers in Advertising13:48 The Value of Genuine Engagement14:11 The Future of Social Media and Likes14:52 Helping Brands Stand Out on Social Media15:33 The Power of Authentic Advertising16:19 Creating Emotional Connections17:35 Investing in Quality Content18:32 Building Brand Equity19:16 Old School Creative Rules20:17 Finding Inspiration in Everyday Life21:44 The Impact of AI on Creativity22:34 The Importance of Human Interaction24:14 Conclusion and Final Thoughts
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    25 分
  • Mastering the Art of Storytelling with Ram Madhvani

    Mastering the Art of Storytelling with Ram Madhvani
    2025/07/19
    Join us in this insightful episode of Ignite Creators as we sit down with celebrated filmmaker Ram Madhvani at Goa Fest. Ram Madhvani, known for his remarkable work in feature films, web series, short films, and advertising, delves into the intricacies of his storytelling process. Discover how he adapts his craft across various formats, the importance of eliciting genuine emotions, and the challenges and triumphs along his creative journey. An inspiring conversation filled with valuable lessons for aspiring creators!00:00 Introduction00:23 Adapting Storytelling Across Formats01:08 The Business of Feelings in Advertising03:19 Creative Process: From Idea to Final Frame04:26 Identifying and Capturing the Right Feeling05:42 Testing and Validating Emotions10:41 Dealing with Feedback and Failure12:10 Balancing Commercial and Experimental Work17:15 Making Decisions in the Midst of Chaos17:36 Personal Practices for Well-being18:13 The Role of Intention in Advertising20:53 Advice for Young Professionals21:31 The Hero's Journey and Self-Knowledge23:44 Rapid Fire Questions29:30 Final Thoughts and Reflections
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    32 分
  • From Art School to Branding: Nick Eagleton's Creative Journey

    From Art School to Branding: Nick Eagleton's Creative Journey
    2025/07/19
    In this episode of Ignite with the Creators, we sit down with Nick Eagleton, founder of Saboteur Studio and a D&AD Masterclass trainer. Nick shares his fascinating journey from an art school background in sculpture to becoming a successful figure in the branding and design industry. He provides insights into his creative process, the importance of emotional connection in branding, and the evolving role of AI in the creative space. Nick emphasizes the essential balance of staying informed about new technologies while enriching the human aspects of creativity. A must-watch for anyone interested in branding, creativity, and the future of AI in the industry. 00:00 Introduction 00:25 Nick's Sculptor Background 02:02 The Creative Process 04:44 Branding and Emotion 09:54 AI in the Creative Industry 14:33 Advice for Young Professionals 15:36 Conclusion and Farewell
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    16 分
  • Bridging Generations in the Media Industry

    Bridging Generations in the Media Industry
    2025/07/18
    Join us on this episode of Ignite Connections where we have an open conversation with Uday Mohan and Aarushi from Havas Media about cross-generational workplaces. We delve into how leadership styles have evolved over the decades, the impact of Gen Z in the workplace, and the importance of collaboration and adaptability in today's dynamic media landscape. From discussing the shift from traditional to digital media to the role of AI and new tools in work environments, this episode provides valuable insights for both seasoned professionals and the new generation entering the industry. 00:00 Introduction 00:21 Exploring Cross-Generational Workplaces 00:42 Leadership Evolution in Media 02:46 Adapting to New Generations 04:01 Questioning and Collaboration in Media 05:53 Generational Differences in Work Styles 08:50 Surprising Learnings Across Generations 12:04 Adoption of New Tools and Technologies 16:18 Final Thoughts and Takeaways
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    22 分
  • Navigating Change: Insights from Industry Leaders on Marketing and Leadership

    Navigating Change: Insights from Industry Leaders on Marketing and Leadership
    2025/07/17
    Join us for a captivating episode of Ignite Leadership, recorded live at Goa Fest, featuring industry leaders Anupriya Acharya and Rohit Ohri. In this engaging breakfast chat, we delve into the world of marketing, advertising, and VR, exploring the evolving landscape of social media, the importance of relevance, and the balance between legacy and innovation. Our guests share their personal insights on leadership, consumer habits, and the impact of digital trends. Tune in to hear about the unspoken rules of marketing, lessons from small agencies, and valuable advice for young professionals in the industry. This episode is packed with valuable takeaways for anyone passionate about driving change and staying ahead in the dynamic world of marketing. 00:00 Introduction 00:55 Social Media Habits of Marketing Leaders 03:51 The Role of Social Media in Marketing Strategies 07:52 Navigating the Future of Branding 13:29 Evolution of Work Culture in Advertising 22:24 Driving Transformative Change in Agencies 24:04 Preserving Legacy in Brands 24:53 Balancing Tradition and Modernity 27:47 Leadership Insights on Organizational Change 33:31 Rapid Fire: Marketing Truths and Buzzwords 42:31 Advice for Aspiring Marketers 45:11 Conclusion and Final Thoughts
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    46 分