『Goa Cast | Official Podcast of Goafest』のカバーアート

Goa Cast | Official Podcast of Goafest

Goa Cast | Official Podcast of Goafest

著者： Ideabrew Studios
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 Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.2024 Goafest | Ideabrew Studios アート マーケティング マーケティング・セールス 経済学
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  • Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest

    Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest
    2025/07/21
    Join an engaging conversation at the Goa Fest with industry professionals PG Aditya and Mariam. The discussion centers around generational dynamics within the advertising industry, the evolving work culture, employee ownership, and the shift towards building innovative, employee-owned creative agencies like Talented. They explore the industry's challenges, including burnout, compensation issues, and inherited systemic problems. Mariam shares her experiences as an MBA student entering the field, while PG Aditya offers insights into balancing modernization with traditional industry practices. Tune in for an inspiring dialogue on building meaningful careers and fostering cross-generational understanding. 00:00 Introduction 00:41 The Shift in Advertising Culture 02:23 Building Talented: A New Approach 03:18 The Role of Location in Advertising 05:49 Experiences and Insights from Mariam 08:48 Generational Perspectives in the Industry 17:48 Challenges Inherited from Older Generations 26:24 Rapid Fire and Future Aspirations 30:26 Conclusion and Takeaways
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    32 分
  • Cross-Generational Insights: Amarjit Singh Batra & Anisha Bangera Discuss Creativity, Leadership, and Gen Z

    Cross-Generational Insights: Amarjit Singh Batra & Anisha Bangera Discuss Creativity, Leadership, and Gen Z
    2025/07/21
    In this episode, we join Amarjit Singh Batra and Anisha Bangera at Goa Fest to explore the connections and differences between professionals from different generations. They discuss the evolving consumer behavior on Spotify, the significance of empowering creators, and the innovative ways Spotify supports artists. Anisha shares insights from her role at Aditya Birla Capital, explaining how she simplifies finance for the masses. Together, they delve into the nuances of modern work culture, the influence of Gen Z, and personal reflections on leadership and career growth. Tune in for an enlightening cross-generational conversation! 00:00 Introduction 00:49 The Evolution of Consumer Behavior on Spotify 02:52 Supporting and Empowering Creators 07:46 Exploring Work Life and Career Insights 18:52 The Gen Z Perspective 24:11 Staying Motivated in Repetitive Work 30:44 Closing Thoughts and Fest Highlights
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    32 分
  • Leadership Insights with Ajay Kakkar and Dheeraj Sinha: Transforming Brands and Navigating Change

    Leadership Insights with Ajay Kakkar and Dheeraj Sinha: Transforming Brands and Navigating Change
    2025/07/20
    In this episode of Ignite Leadership at Goa Fest features special guests Ajay Kakkar and Dheeraj Sinha. We dive deep into their experiences in leading brand transformation across various industries, including BFSI and corporate banking agencies. Ajay and Dheeraj share their perspectives on developing a leadership mindset, the challenges of relevancy vs. relatability in marketing, and the importance of good quality content. They also offer insights into surprising market opportunities, the importance of listening as a leader, and share personal anecdotes that shaped their leadership philosophies. Don't miss this enriching conversation packed with valuable lessons for any leader or aspiring marketer! 00:00 Introduction 00:22 Leadership Mindset in Brand Transformation 02:17 The Importance of Listening in Leadership 03:21 Balancing Relatability and Relevance in Marketing 07:46 The Role of Content in Marketing 10:35 Targeting the Right Audience in Marketing 12:32 Understanding Trends and Consumer Relevance 13:35 Relevance of Trends in Marketing 14:19 Indian Brands on the Global Stage 16:41 Memorable Early Career Campaigns 18:59 Controversial Leadership Decisions 21:56 Rapid Fire Questions on Marketing and Leadership
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    26 分

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