2025 is going to be the year of the personal brand.

In order to compete with AI, content creators, coaches, consultants and really anyone in the online marketing space will need to stand out from the deafening echo chamber of sameness by sharing their unique one-of-one personality traits.

So as we're coming off the Winter solstice and the darkest time of the year, I am working on integrating some Shadow Work into my personal brand for the coming year.

What is Shadow work? How can we harness the power of a "shadow self" as a means of going deeper, and clarifying who we are and how we want to show up in our business in the coming year?

If you're curious, this episode is one part mindset and thinking strategically about how to incorporate more truth into a personal brand and it's also one part, just personal growth and development and getting more honest with yourself about what’s real for you.

Give it a listen and if you should choose to join me in this process, here are the 3 shadow work journal prompts I tailored to help define your personal brand:

1. What traits or qualities have I been taught to suppress or hide that might actually be a strength in my personal brand?

2. What fears or insecurities come up when I think about showing up as my true self in my business?

3. When I think about the brands or individuals I admire most, what part of me feels resistant to embodying similar traits, and why?"

Journal or meditate on these questions and please reach out to me if you'd be interested in sharing what you discovered. My email is hello@deborahcsmith.com.

Happy solstice, happy holidays and may you have a vibrant new year!

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

All relationships are energy. If you've ever found yourself in a toxic relationship - one where you felt like you had no control, you were constantly tip-toeing around the person to avoid conflict, or where you had to make yourself small to protect yourself, then you already know that it's exhausting.

My guest on today's episode can offer some light at the end of the tunnel.

Trish Lynne is a content strategist and brand messaging coach who empowers women post-abuse to reclaim their voice so they can thrive in their business and create a new life.

Toxic relationships are traumatic and impact every aspect of your life, including the way you show up in your business. Trish leads with love and supports her clients to overcome the obstacles that she once overcame herself after leaving her marriage.

Once you leave a toxic relationship, it can feel overwhelming and difficult to know what to do next or how to find your voice.

Trish helps her clients with content creation, but a lot of her focus is indeed on mindset work and building confidence that gets diminished in the abusive relationship.

In this episode, we talked candidly about:

• how Trish runs her business and connects with her clients
• overcoming fear of the unknown
• becoming empowered to take bold action
• the 4 C's of her marketing strategy

I loved meeting Trish and learning about how she supports herself and her clients in this powerful growth and I hope you enjoy our conversation.

You can follow Trish and connect with her here:
TicTok
Instagram

Grab Trish's Digital Confidence Bundle and catch the Trish Lynn Show on her Instagram page.

Also - if you are dealing with an abusive relationship and need help, here is a resource that may be useful:

National Domestic Violence Hotline or
you can call 1-800-799-7233

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

Beautiful Solopreneurs - It’s my birthday and we're leading with purpose!

Yes, December 12 marks another cosmic trip around the sun, and what better way to celebrate than by sharing a powerful shift that can help transform your marketing and your business?

Here’s the big idea: Stop talking about what you do and start talking about what you believe.

When you lead with your purpose—your why—you don’t just attract customers; you attract believers. These are the people who resonate deeply with your message, your values, and your mission. And these are the people who stay.

In today's short episode, I am sharing:

• how a shift in messaging from "what" to "why" changes everything
• two examples of how this works
• three simple steps to make this change today
• how messy, bold marketing is the new vibe

If you love this episode - please share it with somebody you know who might benefit and leave me a rating or a review. That would mean the world to me! 🥳

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

Have you worked really hard on creating business offers but then felt too afraid to put them out there for fear that you'll be rejected and not sell?

Do you ever feel like you’re not even qualified to do what you do, or that someone might call you out as a fraud?

Have you held back from sharing your work because things aren't "perfect"?

If any of that resonated with you then you’re not alone, and today we’re going to talk about what Imposter Syndrome is and cover 3 quick mindset shifts to help you overcome it and get into action.

Don't let your ego keep you stuck! Perfectionism is a lie that holds us back from the growth that we need and deserve as business owners.

Listen for three ways you can quickly flip the script on those nasty self-doubts and fears, plus make sure to write down the action step for each one!

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

🥳 LIMITED-TIME BIRTHDAY SALE: Join Mindset to Market for $997!! (save $500 plus get $938 in bonus offers!)

How would you like to boost your revenue while also helping the attendees of your free, list-building event achieve a bigger transformation?

It's a no-brainer, as my dad would say.

It's "Figure It Out Friday" and in this episode, we’re diving into a simple but game-changing strategy: adding a VIP upsell to your free event.

Whether you’re hosting a free workshop, webinar, or challenge, offering a VIP level is an excellent way to create additional income while delivering more value to your audience.

In this episode, I share:

• creative VIP models to try, like exclusive Q&A sessions, personalized audits, and access to premium content
• a 5-step process for marketing this upsell effectively
• specific examples of when I've had both great success and not-so-great results with this strategy... and why

Grab your notebook for this one because you're going to want to jot down your ideas for you YOU can add a VIP upsell to your next free event!

Let's dive in. 🎉

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

Join us on December 2nd for the FREE Plan + Envision Workshop

Do you feel uncomfortable talking about your business or sharing your offers over the Thanksgiving holiday week?

Do you think only more established brands and companies are allowed to dominate the online shopping sprees and you just need to sit back and wait it out while everyone else makes a killing on cybersales?

In general, Holidays can feel overwhelming for a small business owner, and this particular holiday season may be more challenging than ever for some of us, but - it's also a powerful time to connect with your audience in meaningful ways.

If you feel like just need to step back and wait for the holiday to pass before you can share about your business again, today’s episode is for you

We’re going to talk about how to navigate the Thanksgiving holiday with grace and intention while staying consistent in your marketing and sales efforts.

You'll learn five mindset-driven tips to help you stay active, confident, and authentic in your communication, without adding more stress to your plate.

Grab a cup of coffee, settle in, and let’s talk about how you can lean into gratitude, simplicity, and storytelling to keep your marketing thriving this Thanksgiving.

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

A picture is worth a thousand words, but what about your personal brand photos?

AnneMarie Strehl believes they are everything!

On today's episode, I'm speaking with German artist and photographer, ​AnnMarie Strehl,​ who uses her "magically chaotic and creative mind" plus the medium of photography to help women express the true essence of their personality. As a brand strategist, AnneMarie helps her clients separate from the pack and become more easily discovered by showing their unique magical qualities in image.

I was inspired by her art and how she works with her clients and got so much out of our convo.

If you tune in, you'll learn:

• How spontaneous travel kicked off her journey of self-healing and entrepreneurship
• The importance of conditioning your nervous system to become more visible
• Tips on how to take a better selfie
• How to best prepare for a photo shoot with a professional

Plus - AnneMarie shared about her Virtual Photography sessions and how she can photo direct your session from anywhere in the world!

Connect with AnneMarie in all the ways and let her creativity inspire you!

WebSite: annemariestrehl.com
Book a call with AnneMarie
Virtual photography.
YouTube
TikTok

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

Have you ever caught yourself saying negative things when you don't get a result that you want or when you feel frustrated?

Things like, "I’m not good enough, I always mess things up," or "I’ll never be able to do this."

If yes, then today we need to chat about the damage being done when you talk to yourself like this. Today's Mindset Monday ep is about
the importance of self-talk in shaping our mental health, confidence, and overall well-being.

You'll learn:

• The physical effects of negative self talk
• The reason its so important that we shift this bad habit
• Three steps to reverse negative self talk and turn it into positive affirmations

If you need a helpful tool, grab a copy of my FREE Daily Abundance Planner which is designed to help you start each day with a more positive outlook and support you in tracking the types of things that actually make you feel better.

Grab the Daily Abundance Planner here.

I encourage you to start practicing these techniques regularly.

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires