2025 is going to be the year of the personal brand.

In order to compete with AI, content creators, coaches, consultants and really anyone in the online marketing space will need to stand out from the deafening echo chamber of sameness by sharing their unique one-of-one personality traits.

So as we're coming off the Winter solstice and the darkest time of the year, I am working on integrating some Shadow Work into my personal brand for the coming year.

What is Shadow work? How can we harness the power of a "shadow self" as a means of going deeper, and clarifying who we are and how we want to show up in our business in the coming year?

If you're curious, this episode is one part mindset and thinking strategically about how to incorporate more truth into a personal brand and it's also one part, just personal growth and development and getting more honest with yourself about what’s real for you.

Give it a listen and if you should choose to join me in this process, here are the 3 shadow work journal prompts I tailored to help define your personal brand:

1. What traits or qualities have I been taught to suppress or hide that might actually be a strength in my personal brand?

2. What fears or insecurities come up when I think about showing up as my true self in my business?

3. When I think about the brands or individuals I admire most, what part of me feels resistant to embodying similar traits, and why?"

Journal or meditate on these questions and please reach out to me if you'd be interested in sharing what you discovered. My email is hello@deborahcsmith.com.

Happy solstice, happy holidays and may you have a vibrant new year!

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

All relationships are energy. If you've ever found yourself in a toxic relationship - one where you felt like you had no control, you were constantly tip-toeing around the person to avoid conflict, or where you had to make yourself small to protect yourself, then you already know that it's exhausting.

My guest on today's episode can offer some light at the end of the tunnel.

Trish Lynne is a content strategist and brand messaging coach who empowers women post-abuse to reclaim their voice so they can thrive in their business and create a new life.

Toxic relationships are traumatic and impact every aspect of your life, including the way you show up in your business. Trish leads with love and supports her clients to overcome the obstacles that she once overcame herself after leaving her marriage.

Once you leave a toxic relationship, it can feel overwhelming and difficult to know what to do next or how to find your voice.

Trish helps her clients with content creation, but a lot of her focus is indeed on mindset work and building confidence that gets diminished in the abusive relationship.

In this episode, we talked candidly about:

• how Trish runs her business and connects with her clients
• overcoming fear of the unknown
• becoming empowered to take bold action
• the 4 C's of her marketing strategy

I loved meeting Trish and learning about how she supports herself and her clients in this powerful growth and I hope you enjoy our conversation.

You can follow Trish and connect with her here:
TicTok
Instagram

Grab Trish's Digital Confidence Bundle and catch the Trish Lynn Show on her Instagram page.

Also - if you are dealing with an abusive relationship and need help, here is a resource that may be useful:

National Domestic Violence Hotline or
you can call 1-800-799-7233

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires

Beautiful Solopreneurs - It’s my birthday and we're leading with purpose!

Yes, December 12 marks another cosmic trip around the sun, and what better way to celebrate than by sharing a powerful shift that can help transform your marketing and your business?

Here’s the big idea: Stop talking about what you do and start talking about what you believe.

When you lead with your purpose—your why—you don’t just attract customers; you attract believers. These are the people who resonate deeply with your message, your values, and your mission. And these are the people who stay.

In today's short episode, I am sharing:

• how a shift in messaging from "what" to "why" changes everything
• two examples of how this works
• three simple steps to make this change today
• how messy, bold marketing is the new vibe

If you love this episode - please share it with somebody you know who might benefit and leave me a rating or a review. That would mean the world to me! 🥳

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Join the Mindset to Market Coaching Mastermind ​Learn More
💕 Visit Deborah online http://www.deborahcsmith.com
💕 Follow Girl Makes Fire on Insta. www.instagram.com/girlmakesfires