Audopia x Coachtrap | Rooted and Resilient w/ Paul Elias

In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want real personal growth, resilience, and authenticity in the face of life’s chaos.

Hosted by Greg Styan and Dan Williams from Coachtrap, this conversation gets straight to the point. No fluff. No salesy nonsense. Just honest talk about leadership, mental health, coaching, and the uncomfortable but powerful truth that growth starts where comfort ends.

Paul shares how understanding your own story can help you lead others, why being vulnerable builds real community, and how to stop sounding like a coachy robot and start connecting like a human.

We also help Paul refine the marketing for his course — so if you're a coach who hates marketing but knows you have something powerful to offer, you'll want to take notes.

👉 Don’t fall into the coach trap — ⁠www.coachtrap.co.uk⁠👉 Learn more about Rooted and Resilient — ⁠www.audopia.co.uk⁠

Timestamps / Chapters:00:00 – Intro to Paul Elias01:56 – What is Rooted and Resilient?05:00 – Who’s this for?05:26 – Why selling coaching is awkward09:07 – Building an authentic community10:42 – How stories create connection13:14 – Trauma, growth, and being real20:04 – The Rabbi Akiva Story23:43 – Authentic marketing that works27:23 – Sitting with discomfort = growth

🔥 Sound Bites:"We’re all like a tree.""Authenticity is everything.""I want to create a really safe space."

#coaching #resilience #authenticity #personaldevelopment #leadership #mentalhealth #coachtrap #paulelias #audopia #growthmindset #selfdiscovery #traumarecovery #communitybuilding #rootedandresilient

Why people scrolled past Paul ( 76% of coaches get this wrong)

Audopia x Coachtrap | Rooted in Resilience w/ Paul Elias

In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want real personal growth, resilience, and authenticity in the face of life’s chaos.

Hosted by Greg Styan and Dan Williams from Coachtrap, this conversation gets straight to the point. No fluff. No salesy nonsense. Just honest talk about leadership, mental health, coaching, and the uncomfortable but powerful truth that growth starts where comfort ends.

Paul shares how understanding your own story can help you lead others, why being vulnerable builds real community, and how to stop sounding like a coachy robot and start connecting like a human.

We also help Paul refine the marketing for his course — so if you're a coach who hates marketing but knows you have something powerful to offer, you'll want to take notes.

👉 Don’t fall into the coach trap — www.coachtrap.co.uk
👉 Learn more about Rooted and Resilient — www.audopia.co.uk

Timestamps / Chapters:
00:00 – Intro to Paul Elias
01:56 – What is Rooted and Resilient?
05:00 – Who’s this for?
05:26 – Why selling coaching is awkward
09:07 – Building an authentic community
10:42 – How stories create connection
13:14 – Trauma, growth, and being real
20:04 – The Rabbi Akiva Story
23:43 – Authentic marketing that works
27:23 – Sitting with discomfort = growth

🔥 Sound Bites:
"We’re all like a tree."
"Authenticity is everything."
"I want to create a really safe space."

#coaching #resilience #authenticity #personaldevelopment #leadership #mentalhealth #coachtrap #paulelias #audopia #growthmindset #selfdiscovery #traumarecovery #communitybuilding #rootedandresilient

Empowering Mothers Without Burning Out

CT x Workwelle | Featuring Pauline & Clara

How do modern mothers lead, grow, and thrive—without running on empty?

In this inspiring episode, sisters and founders Pauline and Clara join Coach Trap’s Greg Styan to share the story behind Workwelle—an audio-first course designed to help mothers reclaim self-care, resilience, and leadership.

As American expats living in London, they reflect on launching a brand that supports modern moms, navigating burnout, and building an authentic community that empowers women to lead with confidence.

• How Workwelle supports busy moms through audio-based learning

• The challenges of balancing motherhood, ambition, and leadership

• Why self-care is a leadership strategy, not a luxury

• Real-world marketing strategies that work for women on the go

• How to build trust with your audience through authentic content

• Why selling is serving—and how to make it feel good

• The importance of community and values-first branding

• Using micro-moments to create content efficiently

• The key role of consistency in building a personal brand

"Consistency has been a problem for us."
"Selling is serving and it's not sleazy."
"A lead magnet is a good way to build trust."

00:00 – Introduction to Workwelle and Its Founders
02:51 – Pauline & Clara’s Journey from Expats to Entrepreneurs
05:57 – Identifying Their Audience: Modern Moms & Leaders
08:58 – Why Self-Care Is the Foundation of Leadership
11:59 – Marketing Strategies for Busy Women
14:55 – Building Community and Meaningful Engagement
18:03 – Crafting Hooks, CTAs & Micro-Content
20:53 – Reframing Sales as a Form of Service
23:52 – Key Takeaways & What's Next for Workwelle
34:16 – The Role of Resilience in Long-Term Success

👩‍💻 Explore the Workwelle course: https://www.audopia.co.uk
🎙️ More episodes & coaching tools: https://www.coachtrap.co.uk
🌐 Connect with Pauline & Clara: https://www.workwelle.co

#Workwelle #SelfCareForMoms #ModernMotherhood #WomenInLeadership #EntrepreneurMoms #CoachingForWomen #PersonalBranding #CommunityBuilding #AuthenticMarketing #MindsetForMothers #ContentCreationTips #ResilientMothers #CoachTrap #Audopia

🎧 CT x Audopia x Steve Barrett | May 4, 2025

Episode Title: We turned Steve's LinkedIn Likes into Client's (A case study)

🔥 Are you a coach struggling to sell your course or connect with your audience? This episode is your business breakthrough. 🔥

In this powerful conversation, Coach Trap hosts Greg Styan and Dan Williams sit down with Steve Barrett—former corporate leader turned executive coach—to reveal how his program, Mastering Change, is transforming lives and businesses.

This episode isn’t fluff. It’s your 2025 playbook for building a profitable, high-trust coaching brand.

🎯 Key Takeaways – What You’ll Learn:

✅ How Steve transitioned from corporate leadership to full-time coaching

✅ Why embracing change fuels both personal and professional growth

✅ Proven client outreach strategies: build trust before the DM

✅ How to attract your ideal coaching audience with purpose

✅ Why storytelling sells: turn your journey into a conversion engine

✅ The power of authenticity vs. perfection in online marketing

✅ How free, high-value content (like Steve’s redundancy course) builds credibility and leads

✅ Vulnerability as a superpower in creating deep client connections

✅ How to scale: newsletters, books, and digital products for coaches

✅ The golden rule: Consistency = Trust

🧠 Hard-Hitting Sound Bites:

“Change is coming your way.”

“Every DM is a follow-up.”

“You have to tap into a mindset.”

⏱️ Episode Chapters:

00:00 – Intro: Coaching, Change & Context

02:57 – Finding Your Audience & Course Positioning

05:23 – Client Engagement Strategies That Convert

08:04 – Mindset Shifts & Cognitive Reappraisal

11:19 – Using Stories for Deep Connection

15:51 – The Role of Authenticity in Marketing

19:42 – Behind Steve’s Free Redundancy Course

23:00 – Smart Marketing Tactics for Coaches

26:33 – What’s Next: Scaling Through Thought Leadership

30:10 – Final Thoughts & Actionable Insights

📍 Resources & Links:

🔗 Master the Art of Change: Steve’s Full Course – Audopia

🔗 Coaching Tools + More Episodes: CoachTrap.co.uk

🔗 Connect with Steve Barrett on LinkedIn: linkedin.com/in/steve-barrett-

🎥 Watch on YouTube

🎙️ Stream on Spotify: From Invisible to Irresistible

📱 Replay on X Spaces: @gbcoach

#ExecutiveCoaching #CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #CourseMarketing #AuthenticBranding #OnlineCourses #StorytellingForCoaches #PersonalBrandGrowth #MindsetForSuccess #CoachingSalesStrategy #ScalingYourCoachingBusiness #TrustBasedMarketing

🎙️ No One Was Noticing Carina — And This Is Why...

Coach Trap x Audopia | Featuring Carina Macmillan

💭 Ever felt invisible online or unheard in your own story? So did Carina.
And it changed everything.

In this powerful episode, Carina Macmillan opens up about the personal struggles that led her to discover hypnotherapy—and how it became the key to helping others, including individuals with autism, reclaim their sense of self.

From battling sensory challenges to becoming a coach and course creator, Carina shares the transformative power of mindset, cognitive reframing, and neuroplasticity—as well as how she built visibility through storytelling and authentic marketing.

Whether you’re a coach, content creator, or just feeling stuck, this episode is packed with real tools for mental health, personal growth, and building an engaged audience through your truth.

• How Carina turned personal adversity into a hypnotherapy practice

• The link between autism, self-awareness, and healing

• Why storytelling is a superpower in social media marketing

• The mindset shift that helped Carina feel seen

• Real tips on managing burnout, anxiety, and overwhelm

• How meditation and cognitive reframing support mental wellness

• The importance of nurturing your current audience, not just chasing growth

• How self-love and manifestation shape Carina’s course content

• Using newsletters to connect deeper with your audience

"I feel like I'm not being seen."
"Meditation can fix anxiety by 60%."
"Your story is very valuable."
"Talk more about what you've done—your story matters."

00:00 – Carina’s Journey into Hypnotherapy
03:09 – Personal Struggles and Sensory Overwhelm
06:04 – Visibility Struggles on Social Media
08:49 – How Storytelling Builds Connection
12:07 – Self-Love and Course Creation
14:57 – Rewiring the Brain: Reframing & Neuroplasticity
17:58 – Messaging That Reaches Your Audience
21:00 – Mental Health Benefits of Meditation
24:00 – Serving Your Existing Clients
27:05 – Final Thoughts and Action Steps

🧲 Carina’s Magnetic Power course: https://www.audopia.co.uk
📚 Coaching tools & more: https://www.coachtrap.co.uk

#Hypnotherapy #AutismSupport #CoachingTips #SocialMediaMarketing #MindsetShift #CognitiveReframing #SelfLoveJourney #MentalHealthMatters #PersonalGrowthPodcast #AuthenticMarketing #StorytellingForCoaches #ManifestationMindset #Neuroplasticity #OnlineCoachingSuccess #MagneticPower