In this episode, we're talking with Peter Webb, CEO of Nuforma. Although reliatively new to Pilates, Peter brings with him an extensive 25-year background in the HALO sector. We dive into the innovative world of Nuforma, which takes a groundbreaking approach to make Pilates more accessible to a wider audience.

We'll look at how Nuforma's unique reformer units, which come equipped with monitors and self-service functionalities, are transforming traditional Pilates classes. Peter shares insights into the company's journey, including the development of the equipment and its expansion strategy. Whether you're an operator looking to introduce Nuforma to your gym floor or simply interested in the burgeoning Pilates sector, this episode is a must-listen!

About the Nuforma, Webb states, "Obviously, this is a a much different type of unit than you would have versus a 'classical' reformer. It's made of steel. It's German engineered. It has the monitor, and so on. We've also added a new element-a weight plate system."

Key themes discussed

• Nuforma launches new equipment in Pilates market.
• Pilates studios expanded; personalized workouts with monitors.
• $17,000 German-engineered reformer with gyrotonic-like features.
• Pilates classes on gym floors, self-service concept.
• Nuforma total immersion-enhancing a personalized Pilates experience.
• Recurring revenue model similar to razor blades.

A few key takeaways:

1. Introduction of Nuforma: Peter discusses the unique aspects of Nuforma Pilates, which looks to modernize and make Pilates more accessible to a wider audience. The Nuforma reformer incorporates a monitor with pre-recorded classes and a 'sound shower' speaker system, allowing users to have individualized workouts within a group setting.

2. Expansion and Accessibility: 'Traditional Pilates' classes often face issues of limited capacity and specialized appeal. Nuforma's model allows for flexible scheduling and self-guided workouts, making Pilates more readily available and lowers the barrier to entry.

3. Pivot from Studios to Manufacturing: Although Nuforma operates five studios, the company is shifting focus to manufacturing and selling its reformers. This includes making them commercially available to gyms, hospitality sectors, and other multi-site operators, as opposed to focusing solely on expanding its studio network.

4. Franchise and Global Reach: Nuforma is exploring franchising. They have already established franchises in Australia and Saudi Arabia and are working on launching in the UK. This aligns with their mission to make Pilates a more 'mainstream' fitness activity globally.

5. Unique Equipment Features and Benefits: The Nuforma reformer is distinct from other Pilates equipment because it is designed to cater to different mobility levels and body types. It includes a weight plate system and a high-low pulley system, which are not typically found in 'classical' reformers. This makes it versatile and user-friendly, appealing to a broader audience and providing a fuller range of movement options.

Click here to download transcript.

Resources:

• Peter Webb: https://www.linkedin.com/in/peterawebb
• Nuforma: https://www.nuforma.net
• Prospect Wizard: http://www.theprospectwizard.com
• Promotion Vault: http://www.promotionvault.com
• HigherDose: http://www.higherdose.com

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