• HALO Talks: Elevating Wellness

  • 著者： Pete Moore
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HALO Talks: Elevating Wellness

著者： Pete Moore
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  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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あらすじ・解説

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
Integrity Square-2023
経済学 衛生・健康的な生活
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エピソード
  • Episode #529: The Growing Popularity of Salt Therapy in Health Clubs-Insights from Lisa Semerly

    Episode #529: The Growing Popularity of Salt Therapy in Health Clubs-Insights from Lisa Semerly
    2024/12/19
    Lisa Semerly's professional journey began in pharmaceutical sales, where she excelled working for Merck, specializing in respiratory care for over a decade. Seeking a change, Lisa took a buyout and ventured into the wellness arena by opening her own medical spa, a move that allowed her to blend her pharmaceutical insights with a passion for natural health. After nearly five successful years managing her spa, Lisa crossed paths with Steve Spiro (CEO) and was immediately impressed with the company and numerous uses of salt therapy for enhanced respiratory and overall health. Starting as a consultant, she swiftly transitioned into a full-time sales role. Demonstrating exceptional leadership and sales acumen, Lisa ascended to the position of Chief Revenue Officer. She has since been a driving force at Halotherapy Solutions for a decade, contributing significantly to the company's growth and success. Lisa and Pete also chat about collaborations with leading fitness clubs and spas, revealing not only how they can be added as a profit center but also how integrating salt therapy into workout routines can help enhance athletic performance and recovery. Rearding 'compact wellness solutions' Semerly mentions, "One of the huge benefits is being able to take a small . . . say 40" x 48" inch, 4' x 4' space, and then stack your infrared heat (which works on pain management, weight loss, muscle recovery, lots of great things) . . . on top of your salt therapy, which is a complete detox of the skin and the lungs." Key themes discussed Transitioned from pharma sales to wellness industry.Quickly growing interest in salt therapy especially post-COVID.All-natural recovery using stacked therapy modalities.Therapy, self-care, recovery essential for health.Small-space recovery: red light, salt, IV therapy.Anytime beta tests: positive feedback from consumers.Salt therapy provides relaxation and improved breathing. A few key takeaways: 1. Evolution and Increased Awareness of Salt Therapy: Lisa highlights salt therapy has evolved significantly over the past decade, particularly during COVID due to an increased focus on respiratory and immune health. People are much more aware of the benefits of salt therapy today than they were ten years ago. 2. Ease and Demand of Selling Wellness Solutions: Transitioning from pharmaceutical sales to the HALO space, Lisa noted that selling HALO-focused products, like salt therapy equipment, to health clubs and spas is generally easier and more rewarding. There is a far more enthusiatic and positive reception from the wellness sector when compared to the more challenging and competitive pharmaceutical space. 3. Stacked Modalities and ROI: The trend in the wellness industry is moving towards combining different recovery modalities within small footprints to maximize the return on investment. For example, combining infrared saunas with red light and salt therapy in one space optimizes both the use of space and the benefits for users, making it a lucrative setup for facility owners. 4. Immediate and Tangible Benefits: Users of salt therapy often report immediate relief and benefits such as improved respiratory function, reduced congestion, and a general sense of well-being. 5. Entrepreneurial Spirit and Overcoming Challenges: Semerly shared her personal journey moving from a secure pharmaceutical career to the uncertain world of entrepreneurship. Her advice to aspiring entrepreneurs includes staying disciplined, drowning out the negative noise, believing in oneself, and continuously putting one foot in front of the other to achieve success. Click to download transcript. Resources: Lisa Semerly: https://www.linkedin.com/in/lisa-marie-semerly-9136a118 Halotherapy Solutions: https://halotherapysolutions.com Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
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    27 分
  • Episode #528: Siavash Fashi-From Iranian War Zones to Changing Lives in the US Through Fitness

    Episode #528: Siavash Fashi-From Iranian War Zones to Changing Lives in the US Through Fitness
    2024/12/11
    Today's episode will be a movie one day! Siavash Fashi's extraordinary story of resilience, ambition, and success is truly remarkable. His journey from the war-torn streets of Iran to the vibrant fitness community of Culver City is incredible. He went from being a young lifter inspired by Arnold Schwarzenegger to a determined refugee navigating the turbulent streets of England and eventually the challenging landscapes of America. Fashi's passion for fitness and bodybuilding started as a teenager. At around 18, he often visited a wrestling gym and lifted weights with whatever resources he could find. (Bodybuilding was illegal in Iran back in his days!) Despite the challenges of lacking proper nutritional knowledge and language barriers, he remained all in. He trained his entire body daily, driven by inspiration from fitness images and the scant, often incorrect information he could access. With grit and unwavering determination, Siavash founded Six Pack Gym, a thriving hub in Culver City, CA where he's not only built a successful business but also transformed countless lives. He opens up about the trials and triumphs that shaped him, the pivotal moments that defined his career, and how he turned his dreams into reality. On turning pain into progress Siavesh opines, "Those painful moments? They all become your assets. My book is all about the the bad stuff that I went through. All this . . .the knowledge that I'm sharing with a lot of people is from those bad times. Just hang in there, push through, and the thing is with your business, during the bad times, you grow along with it." Key themes discussed Escaped Iran, worked in a pizza shop, and eventually a gym.Mistaken for militant, held in prison, granted asylum eventually.Passion for training sparked surprising success.His grandfather's war stories inspired resilience and determination.Survived on Balance Bars during financial hardship.Streamlined running small gyms, low barrier, community-focused.Painful experiences become valuable growth assets. A few key takeaways: 1. Inspiring Journey of Resilience: Siavash's journey from war-torn Iran to becoming a successful gym owner in the states is a testament to his resilience. Despite facing extreme hardships, including fleeing his home country, dealing with a cancer diagnosis, and multiple instances of homelessness, he never gave up on his dream of being a bodybuilder and helping others achieve their fitness goals. 2. Impact of Adversity on Growth: Fashi emphasizes that the painful and challenging times he went through became his greatest assets in life and business. His experiences taught him perseverance, and those difficult moments provided him with valuable lessons that he now shares with his clients. 3. Building a Community-Centric Business: Siavash's approach to building and running Six Pack Gym focuses on creating a close-knit community. Despite starting with minimal equipment, his dedication to providing personalized and effective training led to substantial growth. He also values the relationships and support he received from his clients, highlighting the importance of community. 4. Innovative Approach to Fitness Training: Due to limited resources initially, Fashi developed a unique 30-minute workout system that effectively taxed the muscles within a short period. This not only helped in client retention but also became a distinctive feature of his gym, catering to busy professionals who need efficient workouts. 5: Vision for Empowering Aspiring Gym Owners: Fashi's vision includes helping others start their own small gyms with minimal investment. He has created courses and certification programs aimed at teaching aspiring gym owners how to successfully model what he has done. His goal is to empower individuals to build local gyms that can have a significant impact on their communities. Click here to download transcript. Resources: Siavesh Fashi: https://siavashfashi.com/ Siavesh LinkedIn: https://www.linkedin.com/in/siavash-fashi-b75942151/ Book: Small Gym, Big Results: https://www.smallgymbigresults.com/order-book-v2 Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
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    28 分
  • Episode #527: Revolutionizing Pilates-Peter Webb Discusses Nuforma's Breakthrough

    Episode #527: Revolutionizing Pilates-Peter Webb Discusses Nuforma's Breakthrough
    2024/12/04

    In this episode, we're talking with Peter Webb, CEO of Nuforma. Although reliatively new to Pilates, Peter brings with him an extensive 25-year background in the HALO sector. We dive into the innovative world of Nuforma, which takes a groundbreaking approach to make Pilates more accessible to a wider audience.

    We'll look at how Nuforma's unique reformer units, which come equipped with monitors and self-service functionalities, are transforming traditional Pilates classes. Peter shares insights into the company's journey, including the development of the equipment and its expansion strategy. Whether you're an operator looking to introduce Nuforma to your gym floor or simply interested in the burgeoning Pilates sector, this episode is a must-listen!

    About the Nuforma, Webb states, "Obviously, this is a a much different type of unit than you would have versus a 'classical' reformer. It's made of steel. It's German engineered. It has the monitor, and so on. We've also added a new element-a weight plate system."

    Key themes discussed

    • Nuforma launches new equipment in Pilates market.
    • Pilates studios expanded; personalized workouts with monitors.
    • $17,000 German-engineered reformer with gyrotonic-like features.
    • Pilates classes on gym floors, self-service concept.
    • Nuforma total immersion-enhancing a personalized Pilates experience.
    • Recurring revenue model similar to razor blades.

    A few key takeaways:

    1. Introduction of Nuforma: Peter discusses the unique aspects of Nuforma Pilates, which looks to modernize and make Pilates more accessible to a wider audience. The Nuforma reformer incorporates a monitor with pre-recorded classes and a 'sound shower' speaker system, allowing users to have individualized workouts within a group setting.

    2. Expansion and Accessibility: 'Traditional Pilates' classes often face issues of limited capacity and specialized appeal. Nuforma's model allows for flexible scheduling and self-guided workouts, making Pilates more readily available and lowers the barrier to entry.

    3. Pivot from Studios to Manufacturing: Although Nuforma operates five studios, the company is shifting focus to manufacturing and selling its reformers. This includes making them commercially available to gyms, hospitality sectors, and other multi-site operators, as opposed to focusing solely on expanding its studio network.

    4. Franchise and Global Reach: Nuforma is exploring franchising. They have already established franchises in Australia and Saudi Arabia and are working on launching in the UK. This aligns with their mission to make Pilates a more 'mainstream' fitness activity globally.

    5. Unique Equipment Features and Benefits: The Nuforma reformer is distinct from other Pilates equipment because it is designed to cater to different mobility levels and body types. It includes a weight plate system and a high-low pulley system, which are not typically found in 'classical' reformers. This makes it versatile and user-friendly, appealing to a broader audience and providing a fuller range of movement options.

    Click here to download transcript.

    Resources:

    • Peter Webb: https://www.linkedin.com/in/peterawebb
    • Nuforma: https://www.nuforma.net
    • Prospect Wizard: http://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com

    Connect With Us:

    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
    Facebook: https://www.facebook.com/Integritysquare
    YouTube: https://www.youtube.com/@halotalks
    LinkedIn: https://www.linkedin.com/company/integrity-square/
    Website: https://www.halotalks.com
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    27 分

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