Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule
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RESOURCES

• https://www.integritysq.com
  
  
• https://www.halotalks.com
  
  
• https://www.thehaloacademy.com ===================================================

ABOUT YOUR INSTRUCTOR

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

In this episode, we explore the world of health coaching with Kathleen Ferguson, a seasoned HALO industry veteran dedicated to transforming lives through fitness and wellness. Pete and Kathleen chat about her new venture, Coach 360, which aims to revolutionize the career landscape for health and wellness coaches. She shares her career path from trainer to business owner, and how she's addressing the industry's pressing issue of high turnover rates by supporting coaches in building sustainable and impactful careers. Also mentioned is the rise of hybrid fitness professionals, the importance of aligning personal goals with organizational culture, and creating a vibrant ecosystem for coaches to thrive. Whether you're a coach, studio owner, or merely curious about the future of health and wellness, this episode is a must-listen!

"A type of 'hybrid' fitness professional is on the rise," Ferguson states. "What I'm seeing more of is the brick and mortar studio locations are actually encouraging this and saying, listen. . . you're a rock star instructor.' I know that if you're doing, for example, macro-counting coach groups with a community of women in the city, that you're going to bring them in to work out here."

Key themes discussed

• Coach Churn: High turnover among fitness coaches affecting industry.
• Niche Staffing: Demand for specialized platforms in health and wellness.
• Hybrid Coaches: Balancing independent and club-based work.
• Business of Coaching: Supporting coaches' careers and development.
• Holistic Health: Emphasis on a comprehensive approach to coaching.
• Storytelling: Importance of brands conveying their unique narratives.
• Community Building: Creating a supportive ecosystem for coaches.

A few key takeaways:

1. Focus on Empowering Coaches: Kathleen is passionate about creating a platform that supports health, fitness, and wellness coaches in building sustainable and impactful careers. She emphasizes the need for a career path rather than just a temporary role in the industry.

2. Addressing High Turnover: Pete and Kathleen address the significant issue of high turnover rates in fitness studios and gyms, which is currently around 80%. A big part of Coach 360's mission is to try to decrease this by offering coaches the resources and support they need to find the right roles and grow in their careers.

3. Hybrid Coaching Models: There's a growing trend of "hybrid" health professionals who work both independently and within fitness facilities. Coach 360 aims to support these professionals by connecting them to roles and providing them with business guidance to manage their dual careers effectively.

4. Personalized Staffing Solutions: Kathleen also discusses how niche staffing platforms, like Coach 360, provide more personalized and effective solutions for finding the right talent in the health and wellness industry, as opposed to more generic job platforms.

5. Community and Storytelling: Coach 360 not only focuses on job placement but also on creating a community where coaches and studios can share stories. This helps professionals connect better with potential employers, members, and clients by showcasing who they are beyond just their qualifications.

Resources:

• Kathleen Ferguson: https://www.linkedin.com/in/kathleentaylorferguson
• Coach 360: https://www.coach360news.com
• Prospect Wizard: http://www.theprospectwizard.com
• Promotion Vault: http://www.promotionvault.com
• HigherDose: http://www.higherdose.com

Today's Thursday . . . and that means another HALO Talks-Fast Break! Integrity Square Founder and HALO Talks host Pete Moore, dives into the complexities of inventory debt financing in the e-commerce sector, especially as tariffs continue to shake up the financial landscape.

Pete also explores the intricacies of high-interest loans for inventory, as financial institutions begin scrutinizing financial compliance more than ever. Buckle up for potentially challenging months ahead as we navigate this evolving terrain.

A few key takeaways:

1. Impact of Tariffs on Inventory: The episode discusses how tariffs are potentially impacting the financing of inventory, especially for companies involved in ecommerce that rely on overseas shipments. The tariffs (and on-again/off-again nature of the current administration) pose risks that need to be managed by both companies and their lenders.

2. Risk Management by Banks: Financial institutions are increasingly cautious, with banks scrutinizing loans more closely. Some are already directly accessing company financials to monitor monthly financial performance, aiming to mitigate risks associated with high-interest loans for inventory management.

3. Stringent Compliance Measures: There's a move towards tightening compliance. Banks are expected to enhance their scrutiny of debt facilities, ensuring that they only lend to companies with a strong ability to repay, given the financial uncertainty heightened by tariffs.

4. Operational Precautions: Companies need to brace themselves for an environment where financial oversight and risk evaluation by lenders become more stringent. This also suggests a need for companies to maintain robust financial health and present transparent records.

5. Market Uncertainty: The overall message is that the coming months might be "challenging", with potential shifts in how debt and financing will be managed. Pete advises companies to prepare accordingly, indicating a period of financial conservatism might be necessary.