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In this episode of our AI Unscripted series, Paul Van Den Bosch, author of "Lead Like a Coach", and Liesbet Vanderstappen, our HR director, explore AI's transformative role in data and coaching.

Key topics include:

• AI and Sports Data: Paul explains how AI processes immense volumes of sports data, such as athletes' resting heart rates, sleep hours, and training metrics, to deliver recovery scores and performance insights. [1:09]
• Human Touch in Coaching: Despite the importance of data, Paul underscores the irreplaceable value of personal interaction. He shares a story of an athlete whose performance declined due to personal loss, illustrating the need for empathy and understanding beyond raw data. [4:41]
• Critical Mindset with AI Tools: Liesbet highlights the necessity of maintaining a critical mindset when using AI tools, ensuring that data is interpreted correctly and informs decisions effectively. [7:45]
• AI's Role in Incremental Improvements: The discussion delves into how AI fosters both small incremental improvements and significant breakthroughs in performance, especially in cycling. [9:40]
• Data Privacy and Competitive Advantage: The conversation also touches on the competitive edge teams gain by collecting and analysing data, while keeping it confidential to maintain their advantage. [11:23]

Join us for an insightful discussion on how AI is revolutionising sports, enhancing both athlete performance and coaching strategies.

Join us and listen to all episodes on www.pwc.be/aiunscripted