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In this episode of our AI Unscripted series, we welcome Professor Hannes Datta from a leading university to discuss the institution's initiatives with artificial intelligence (AI) in education and the ethical considerations surrounding it.

Key topics include:

• AI in education initiatives
  Professor Datta shares his experience leading the AI in Education Work Group, highlighting the development of an AI lab and a popular blog dedicated to informing students and faculty about best practices in using AI tools. [0:50]
• Innovative AI tools in educational settings
  Discover the real-world applications of AI within classrooms, such as chatbots trained on course material to assist students with queries related to their courses. [2:09]
• Adaptable approach towards AI
  With a positive mindset, Professor Datta likens the AI landscape to a Lego box, encouraging students and educators to adapt and innovate as new AI tools emerge. [20:07]
• Ethical and environmental impacts
  The discussion extends to the ethical dimensions of AI use in education, emphasising the importance of awareness and responsible use, while also considering the environmental impacts of AI technology. [14:09]
• Collaborative efforts in AI advancement
  Universities in close proximity are joining forces to enhance their AI capabilities through organisations like SURF, striving for better infrastructure and use of AI models. [12:10]

Join us for an insightful conversation on pioneering efforts in the integration of AI within education, where ethical, innovative and practical elements merge to shape the future of learning.

Join us and listen to all episodes on www.pwc.be/aiunscripted

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In this episode of our AI Unscripted series, Paul Van Den Bosch, author of "Lead Like a Coach", and Liesbet Vanderstappen, our HR director, explore AI's transformative role in data and coaching.

Key topics include:

• AI and Sports Data: Paul explains how AI processes immense volumes of sports data, such as athletes' resting heart rates, sleep hours, and training metrics, to deliver recovery scores and performance insights. [1:09]
• Human Touch in Coaching: Despite the importance of data, Paul underscores the irreplaceable value of personal interaction. He shares a story of an athlete whose performance declined due to personal loss, illustrating the need for empathy and understanding beyond raw data. [4:41]
• Critical Mindset with AI Tools: Liesbet highlights the necessity of maintaining a critical mindset when using AI tools, ensuring that data is interpreted correctly and informs decisions effectively. [7:45]
• AI's Role in Incremental Improvements: The discussion delves into how AI fosters both small incremental improvements and significant breakthroughs in performance, especially in cycling. [9:40]
• Data Privacy and Competitive Advantage: The conversation also touches on the competitive edge teams gain by collecting and analysing data, while keeping it confidential to maintain their advantage. [11:23]

Join us for an insightful discussion on how AI is revolutionising sports, enhancing both athlete performance and coaching strategies.

Join us and listen to all episodes on www.pwc.be/aiunscripted

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In this episode of our AI Unscripted series, Patrick Boone is joined by Xavier Verhaeghe, PwC Belgium’s AI and Innovation Lead, and two experts, Max and Maxim, who delve into the intersection of AI and football.

Key topics include:

• AI in Football: Max and Maxim discuss how data science and AI are being integrated into football, from performance analysis to scouting and player development.
• Data Utilisation: The use of event data and tracking data to analyse player performance and team strategies, highlighting the importance of combining data with traditional coaching methods.
• Generative AI Applications: Exploring how generative AI can predict player positions and enhance game analysis, even when players are off-screen.
• Youth Development: The upcoming integration of data from youth leagues to better track and develop young talent in Belgian football.
• Collaboration with Academia: The partnership with universities like KU Leuven to advance AI applications in sports through research and student projects.
• Future of Fan Experience: The potential for 3D reconstruction data to transform how fans experience football matches, including VR applications.

Join us for an insightful discussion on how AI is revolutionising football, enhancing both player performance and fan engagement.

Join us and listen to all episodes on www.pwc.be/aiunscripted