Want to know how successful startups build powerful reputations that attract customers, talent, and investors? In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations. Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for. Key Topics: 🎯 Why reputation is currency for your business 🔄 The difference between managing and building reputation 🏢 How company size affects culture and communication 🎯 Common breaking points in startup growth (75, 150, 250 employees) 💡 The importance of having a clear brand focus vs trying to be everything 🤝 How to handle stakeholder communication during changes 🚀 The role of AI in modern brand building Bonnie's expert advice helps startups understand: 🔸 Why you can't be everything to everybody 🔸 How to prioritize different stakeholders 🔸 Why people resist change and how to manage it 🔸 The importance of building trust before crisis hits 🔸 Why reputation should be a CEO-level priority, not just marketing 🔔 Subscribe for more expert interviews and startup strategies. #Branding #StartupGrowth #Reputation #BusinessStrategy Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Bonnie Caver: https://www.linkedin.com/in/bonniecaver/ replighthouse.com

Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings. Key Topics: 🔹 How to recognize narcissistic behavior in business 🔹 The "mirror tactic" - why narcissists connect so quickly 🔹 Why narcissists can be great achievers but dangerous partners 🔹 Setting boundaries while maintaining professional relationships 🔹 Real-life examples of narcissistic behavior in startups 🔹 How narcissists influence team dynamics and company culture 🔹 Strategies for protecting yourself while working with narcissists Expert Tips: 🔸 Don't avoid narcissists - learn to work with them strategically 🔸 Stay aware of your boundaries at all times 🔸 Watch for quick commitments and rushing decisions 🔸 Observe how they treat team members differently 🔸 Pay attention to pressure and tension in relationships 🔸 Document your contributions and ideas #BusinessAdvice #Entrepreneurship #BusinessPsychology #Narcissistic Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Kristina Vuteva: https://www.instagram.com/kristina_vuteva/?hl=en tiktok.com/@kristina_vuteva https://kristinavuteva.com/

Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches. Key Topics Covered: 💼 LinkedIn Marketing Strategy for B2B 📝 Lead Magnet Creation & White Paper Effectiveness 🔄 B2B vs B2C Marketing Approach 📊 Sales Funnel Optimization 🎯 Retargeting Strategies 🤝 Event Marketing Follow-up 📱 Content Marketing & Social Media Presence Wilhelm shares his expertise on: - How to utilize LinkedIn ads effectively - Creating valuable lead magnets - Building relationships with decision-makers - Converting leads through proper follow-up 💡 Need help with marketing strategy for your business? Connect with Wilhelm Laubach (Will) for personalized consultation and discover how to scale your business effectively: https://www.linkedin.com/in/wilhelmlaubach/ #B2BMarketing #LinkedInMarketing #StartupGrowth #MarketingStrategy #LeadGeneration Connect with guest Dr. Thomas Suwelack: https://www.linkedin.com/in/dr-thomas-suwelack/

What if AI could unlock the next big leap in your business? In this episode, we dive deep into: 👉 How startups and established brands can leverage AI tools like GPT. 👉 Budget-specific strategies for $5,000 vs $50,000 marketing plans. 👉 Why psychological triggers like FOMO and social proof are more powerful than ever. 👉 The #1 mistake entrepreneurs make with AI (and how to fix it). 👉 The future of AI in marketing, from content creation to ethical challenges. If you're ready to maximize your marketing ROI and stay ahead of the curve, this episode is your ultimate guide. 🎯 #Entrepreneurship #AIRevolution #StartupSecrets #MarketingHacks Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Bryan Trilli: https://optimized-marketing.com https://pyimagesearch.com https://www.amazon.com/dp/B0CPZDDNCX https://www.linkedin.com/in/bryan-trilli/

Can AI really revolutionize your content marketing strategy? Discover how to combine AI tools with human creativity to reach your audience, build authority, and drive results. In this video, Chuck Aikens shares: - Why understanding your target audience is the foundation of content marketing. - The role of AI in creating personalized, impactful content. - How to optimize your approach for social media, SEO, and video platforms. - Mistakes to avoid when leveraging AI for content creation. Whether you're a startup or an established business, these insights will help you stand out in today's competitive digital landscape. #ContentMarketing #AIforBusiness #Entrepreneurship #SocialMediaStrategy #MarketingTips Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Chuck Aikens: https://www.linkedin.com/in/chuckaikens/ https://chuckaikens.com/ https://tidalwavecontent.com/

How can startups harness AI to grow faster and work smarter? In this video, we dive into the transformative power of AI for startups with expert Adeel Imran. Learn how AI tools and strategies are revolutionizing efficiency, branding, and product development, and why adopting AI is critical for future success. 🔑 Key topics covered: - Boosting startup efficiency with AI tools - Creating faster branding and marketing strategies - Developing MVPs at a fraction of the time and cost - Mistakes startups make when adopting AI - The future of AI and its role in entrepreneurship #ArtificialIntelligence #StartupTips #BusinessEfficiency #TechStartup #AITools #entrepreneurshiptips Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Adeel Imran https://www.linkedin.com/in/adeelimran/ https://binarycodebarn.com/ Featured Tools Mentioned: Quick Database Ideation - https://postgres.new/ Quick MVP built - https://bolt.new/ Quick UI built - https://v0.dev/ GPT alternative (great for coding) - https://claude.ai/ AI project management - http://clickup.com/

Do you ever wish work felt more like play? Discover how gamification can change the way you approach challenges, motivate your team, and make everyday tasks more engaging. In this video, we dive into the world of gamification with expert Rob Alvarez, exploring how game elements like rewards, levels, and playful strategies can drive productivity and creativity. We’ll break down key points like: • Why failure is easier to accept in games than in work, and how to bring this mindset into your business. • How to set up low-stakes environments for experimentation without fear. • Practical examples of game elements that can motivate teams and enhance customer engagement. • Simple gamification techniques like LinkedIn's progress bar • The difference between ethical and manipulative gamification • Ways to transform boring tasks into engaging experiences Get ready to learn how gamification can be a game-changer for entrepreneurs! #Gamification #EntrepreneurTips #ProductivityHacks #Innovation #TeamBuilding Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Rob Alvarez: https://www.linkedin.com/in/rob-alvarez-bucholska/ https://www.professorgame.com/ Free Gamification Mini-Series www.professorgame.com/freegamificationcourse

Want to start a podcast but don't know where to begin? In this episode, podcasting expert Dave Jackson shares how to plan, launch, and grow a successful podcast! Learn the key steps to stand out, the challenges podcasters face, and practical advice to turn your podcast into a valuable asset for your business. Whether you're an entrepreneur, startup founder, or just curious about podcasting, this episode has the answers you need to get started confidently. Key Topics: • Essential steps to plan and launch a podcast • Why "everyone" is never the right target audience • Common mistakes new podcasters make and how to avoid them • Why "everyone" is never the right target audience • How to make your show stand out in a crowded market • Smart promotion strategies that don't feel salesy • The truth about podcast growth and audience engagement • Practical tips for both solo shows and interviews • Why consistency matters for podcast growth and audience loyalty #PodcastTips #EntrepreneurPodcast #PodcastGrowth #PodcastLaunch #Podcasting101 #podcastsuccess Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Dave Jackson: https://www.linkedin.com/in/davejackson/ https://schoolofpodcasting.com/