Want to know how successful startups build powerful reputations that attract customers, talent, and investors? In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations. Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for. Key Topics: 🎯 Why reputation is currency for your business 🔄 The difference between managing and building reputation 🏢 How company size affects culture and communication 🎯 Common breaking points in startup growth (75, 150, 250 employees) 💡 The importance of having a clear brand focus vs trying to be everything 🤝 How to handle stakeholder communication during changes 🚀 The role of AI in modern brand building Bonnie's expert advice helps startups understand: 🔸 Why you can't be everything to everybody 🔸 How to prioritize different stakeholders 🔸 Why people resist change and how to manage it 🔸 The importance of building trust before crisis hits 🔸 Why reputation should be a CEO-level priority, not just marketing 🔔 Subscribe for more expert interviews and startup strategies. #Branding #StartupGrowth #Reputation #BusinessStrategy Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Bonnie Caver: https://www.linkedin.com/in/bonniecaver/ replighthouse.com

Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings. Key Topics: 🔹 How to recognize narcissistic behavior in business 🔹 The "mirror tactic" - why narcissists connect so quickly 🔹 Why narcissists can be great achievers but dangerous partners 🔹 Setting boundaries while maintaining professional relationships 🔹 Real-life examples of narcissistic behavior in startups 🔹 How narcissists influence team dynamics and company culture 🔹 Strategies for protecting yourself while working with narcissists Expert Tips: 🔸 Don't avoid narcissists - learn to work with them strategically 🔸 Stay aware of your boundaries at all times 🔸 Watch for quick commitments and rushing decisions 🔸 Observe how they treat team members differently 🔸 Pay attention to pressure and tension in relationships 🔸 Document your contributions and ideas #BusinessAdvice #Entrepreneurship #BusinessPsychology #Narcissistic Connect with the host Wilhelm Laubach (Will): https://www.linkedin.com/in/wilhelmlaubach/ Connect with Kristina Vuteva: https://www.instagram.com/kristina_vuteva/?hl=en tiktok.com/@kristina_vuteva https://kristinavuteva.com/

Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches. Key Topics Covered: 💼 LinkedIn Marketing Strategy for B2B 📝 Lead Magnet Creation & White Paper Effectiveness 🔄 B2B vs B2C Marketing Approach 📊 Sales Funnel Optimization 🎯 Retargeting Strategies 🤝 Event Marketing Follow-up 📱 Content Marketing & Social Media Presence Wilhelm shares his expertise on: - How to utilize LinkedIn ads effectively - Creating valuable lead magnets - Building relationships with decision-makers - Converting leads through proper follow-up 💡 Need help with marketing strategy for your business? Connect with Wilhelm Laubach (Will) for personalized consultation and discover how to scale your business effectively: https://www.linkedin.com/in/wilhelmlaubach/ #B2BMarketing #LinkedInMarketing #StartupGrowth #MarketingStrategy #LeadGeneration Connect with guest Dr. Thomas Suwelack: https://www.linkedin.com/in/dr-thomas-suwelack/