The Art of the Follow-Up: Staying Top-of-Mind the Right Way

Introduction:

• Making a lasting impression is harder than ever in today's fast-paced world.
• Even brilliant ideas can get lost without a thoughtful follow-up.
• The follow-up is about nurturing relationships and reinforcing your value.
• Effective follow-up positions you as a reliable partner.

Segment 1: Moving Beyond the Generic

• Effective follow-up lies in personalization and providing value.
• Instead of vague emails, you should:
  • Reference specifics to show you were listening.
  • Offer new insights to position yourself as a knowledgeable resource.
  • Provide a gentle nudge with added value.
  • Keep it concise and respectful of their time.

Segment 2: Timing and Multi-Channel Engagement

• Consider these timing guidelines:
  • Immediately after a meeting.
  • Within a week of sending a proposal.
  • Periodically, but not excessively.
  • Triggered by relevant events.
• Consider a multi-pronged approach:
  • LinkedIn.
  • Phone calls.
  • Thoughtful gestures.

Segment 3: Tracking and Personalization

• Tracking your follow-up efforts is crucial.
• Note down key dates, conversation points, and next steps.
• This allows you to personalize your outreach.

Conclusion:

• Mastering the art of the follow-up is a game-changer.
• It's about consistent, thoughtful engagement.
• Companies like Eidos Edge can help refine your follow-up strategies.

Link to Google Doc:

The Art of the Follow-Up: Staying Top-of-Mind the Right Way

The Authentic Advantage: Leveraging Your Unique Voice

Introduction:

• In a world filled with noise, authentic voice is what truly cuts through and fosters genuine connection.
• People value transparency and individuality and seek genuine connections.
• Your unique perspective and communication style are powerful assets.
• Authenticity builds trust, loyalty, and creates a magnetic pull.

Segment 1: What it Means to Leverage Your Unique Voice

• It's more than just stating opinions.
• It involves understanding your core values, embracing your story, finding your distinct style, speaking with courage and vulnerability, and staying consistent.
  • Understanding your core values allows your message to carry weight.
  • Sharing your story creates connections.
  • Your communication style is unique and should be celebrated.
  • Authenticity involves being real and sharing vulnerabilities.
  • Consistency across platforms is key.

Segment 2: The Payoff of Authenticity

• Benefits include stronger connections, increased trust and credibility, greater impact and influence, enhanced personal fulfillment, and differentiation.
  • Authenticity fosters deeper relationships.
  • Authenticity increases trust.
  • Authenticity offers fresh insights.
  • Authenticity leads to confidence and satisfaction.
  • Authenticity helps you stand out.

Conclusion:

• Discovering your voice is a journey of self-discovery.
• Companies like The Eidos Edge help you leverage your authentic voice.

Link to Google Doc:

The Authentic Advantage: Leveraging Your Unique Voice

Automate with Intention: Creating Meaningful CRM Interactions

Introduction:

• CRM systems are essential tools for business, promising efficiency and a deeper understanding of customers.
• However, automation can sometimes lead to impersonal interactions that harm customer relationships.
• The key is to automate with intention, enhancing rather than replacing human connection.
• True CRM success involves crafting meaningful interactions that foster loyalty and growth.

Segment 1: Guiding Principles for Meaningful CRM Automation

• Understand Your Customer Journey Deeply: Map out the customer journey to identify key touchpoints and where automation adds value.
• Personalization Beyond the Name: Tailor content and offers to individual preferences using data insights.
• Prioritize Quality over Quantity: Deliver valuable content at the right time, avoiding inbox fatigue.
• Human Touch Where It Matters Most: Use automation to identify moments where a personal touch is crucial.
• Listen and Iterate: Monitor performance, gather feedback, and refine your approach.
• Empower Your Team with the Right Tools: Choose a CRM platform that allows for sophisticated segmentation and integration.

Segment 2: Moving Towards Intentional Automation

• Shifting to meaningful interactions requires a strategic mindset and customer-centric approach.
• CRM automation, when done right, can transform customer relationships.

Conclusion:

• Companies like Eidos Edge help businesses create CRM strategies focused on meaningful automation.
• The goal is to move beyond robotic interactions and create interactions that matter.

Link to Google Doc:

Automate with Intention: Creating Meaningful CRM Interactions

Getting Your Book Done: A Guide to Professional Production

Introduction:

• You've written your book, but what's next? Transforming your manuscript into a professional book requires a careful production process.
• This episode guides you through the key stages of book production, from editing to distribution, to help you make informed decisions and get your book done right.

Segment 1: The Importance of Professional Editing

• Editing is crucial for polishing your manuscript.
• It goes beyond spell-checking and includes developmental editing (focusing on the big picture), line editing (refining prose), copyediting (examining grammar and consistency), and proofreading (final error check).
• Investing in professional editing ensures a polished and captivating book.

Segment 2: The Power of Design

• A book's design is its visual introduction to the reader.
• Professional cover design and interior design are essential.
• Cover design creates a strong first impression, while interior design and formatting impact readability and aesthetic appeal.
• Proper formatting is crucial for both print and ebooks.

Segment 3: Publishing Paths: Traditional vs. Independent

• Understanding your publishing options is a critical step.
• Traditional publishing involves partnering with a publishing house, offering wider reach but less control.
• Independent publishing (self-publishing) provides greater control but requires managing and funding each production stage.

Segment 4: Reaching Your Audience: Distribution and Marketing

• Distribution involves making your book available through various channels.
• Marketing and promotion are essential for reaching your target audience.

Conclusion:

• Professional book production doesn't have to be overwhelming.
• Companies like The Eidos Edge offer guidance and support throughout the process.

Link to Google Doc:

Getting Your Book Done: A Guide to Professional Production