The Art of the Follow-Up: Staying Top-of-Mind the Right Way
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The Art of the Follow-Up: Staying Top-of-Mind the Right Way
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The Art of the Follow-Up: Staying Top-of-Mind the Right Way
Introduction:
- Making a lasting impression is harder than ever in today's fast-paced world.
- Even brilliant ideas can get lost without a thoughtful follow-up.
- The follow-up is about nurturing relationships and reinforcing your value.
- Effective follow-up positions you as a reliable partner.
Segment 1: Moving Beyond the Generic
- Effective follow-up lies in personalization and providing value.
- Instead of vague emails, you should:
- Reference specifics to show you were listening.
- Offer new insights to position yourself as a knowledgeable resource.
- Provide a gentle nudge with added value.
- Keep it concise and respectful of their time.
Segment 2: Timing and Multi-Channel Engagement
- Consider these timing guidelines:
- Immediately after a meeting.
- Within a week of sending a proposal.
- Periodically, but not excessively.
- Triggered by relevant events.
- Consider a multi-pronged approach:
- LinkedIn.
- Phone calls.
- Thoughtful gestures.
Segment 3: Tracking and Personalization
- Tracking your follow-up efforts is crucial.
- Note down key dates, conversation points, and next steps.
- This allows you to personalize your outreach.
Conclusion:
- Mastering the art of the follow-up is a game-changer.
- It's about consistent, thoughtful engagement.
- Companies like Eidos Edge can help refine your follow-up strategies.
Link to Google Doc:
The Art of the Follow-Up: Staying Top-of-Mind the Right Way