Summary

In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business.

Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs.

Takeaways

• Surrounding yourself with mentors is crucial for growth.
• The role of a CEO evolves as the company grows.
• Execution is often more challenging than generating ideas.
• Setting clear goals and budgets is essential for success.
• Differentiation in a crowded market requires unique value propositions.
• Decision-making is a blend of data and instinct.
• Investing in innovation is key to staying competitive.
• Sales and marketing budgets should be prioritized for growth.
• Tracking metrics helps in understanding business performance.
• Building a product requires constant feedback and iteration.

Chapters

00:00 Introduction to John Morris and His Journey

03:22 The Evolution of a CEO: Stages of Growth

06:06 Learning from Experience: Mentorship and Growth

09:02 Deciding to Exit: The Sale of Rise Interactive

12:14 Executing Ideas: The Challenge of Implementation

14:59 Goal Setting and Accountability in Business

18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy

28:15 Recruiting for Success: The Finance Advantage

29:42 Data-Driven Marketing: The Analytics Revolution

31:53 Differentiation: The Two Question Test

35:51 Decision Making: Balancing Data and Instinct

42:22 R&D: Innovation in Service-Based Businesses

52:35 Sales and Marketing: Finding the Right Spend

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

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