What if the secret to unlocking your smartest ideas… was to think dumber?

In this kick-off episode of Dumbify, host David Carson takes you behind the curtain of his wildly successful career building multimillion-dollar companies and advising brands like Nike, Coca-Cola, and IKEA—not by following the rules, but by breaking them in the smartest dumb ways possible.

Carson makes the case that the world’s most powerful ideas didn’t start in boardrooms or brainstorming decks. They started as weird gut instincts—strange, dumb thoughts that almost no one had the courage to say out loud. Airbnb? Dumb. The smiley face? Dumb. Everything Bagel seasoning? Deliciously dumb. But they worked. And in this episode, you’ll find out why.

Through stories, insights, and a healthy dose of irreverence, Carson introduces “The Dumbify Loop,” a repeatable process for tapping into the part of your brain that’s been trained to shut up—the part that questions norms, says the obvious, and follows the ridiculous… all the way to breakthrough.

You’ll laugh. You’ll cringe. You’ll question everything you learned in school.

This is more than a podcast—it’s a rebellion against performative intelligence and a permission slip to try the idea that sounds just dumb enough to work.

Whether you’re building a business, teaching a class, or trying to solve a problem everyone else has given up on, this episode gives you the tools (and the guts) to finally say the thing you’ve been keeping quiet.

Get smarter by thinking dumber. Hit play.

Sign up for the Dumbify newsletter: https://www.david-carson.com/

Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.

This Episode Is So Boring… You’ll Love It

In this episode of Dumbify, David Carson makes a passionate case for doing… absolutely nothing. No hustle, no hacks—just raw, unfiltered boredom. The kind that makes you narrate cereal boxes in a British accent or build a trebuchet out of takeout chopsticks. The kind that makes your brain go, “Shhh… I’m building something.”

With a brain scan’s worth of science, a fruit basket for Mexico, and a cast of bored geniuses, David invites you into the underrated brilliance of zoning out. You’ll meet the Default Mode Network—your brain’s backstage jazz band—and learn why it only comes alive when the spotlight’s off. You’ll discover how woolgathering (yes, that’s your Dumb Word of the Day) can spark revolutions in underwear design, wizard fiction, and hip-hop musicals.

From ancient bathtubs to delayed trains to Atlanta traffic jams, this episode makes one bold claim: your next big idea is probably hiding behind your boredom.

So put down the productivity apps. Stare at a wall. Let your brain throw a rave without adult supervision. Because sometimes doing nothing is how you find everything.

Sign up for the Dumbify newsletter: https://www.david-carson.com/

Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.

Bride or Die: The Billion-Dollar Glitter Bomb You Didn’t See Coming.

One minute it’s a night out with the girls. The next, it’s a $1,300-per-person, four-day rhinestone retreat with cowboy hats, inflatable penises, and a laminated itinerary that would make NASA jealous.

In this episode of Dumbify, David Carson crashes headfirst into the bachelorette party industrial complex — a glitter-powered ecosystem of chaos, capitalism, and choreographed group joy. What began as one last hoorah before marriage has become a booming billion dollar economy with bedazzled merch, concierge services, Airbnb balloon installations, and Etsy empires run by people who once just wanted to Venmo their brunch money and go home.

You’ll hear the story of how a novelty straw side hustle became a full-fledged empire, why group outfits trigger oxytocin, and how some genius figured out how to rent the same Airbnb twice — once for lodging, and once for Instagram decor.

So pour a mimosa. Put on your “Bride Tribe” slides. And join us in celebrating the most extra, most unnecessary, most profitable party model in modern America.

Sign up for the Dumbify newsletter: https://www.david-carson.com/

Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.