What if the secret to unlocking your smartest ideas… was to think dumber?

In this kick-off episode of Dumbify, host David Carson takes you behind the curtain of his wildly successful career building multimillion-dollar companies and advising brands like Nike, Coca-Cola, and IKEA—not by following the rules, but by breaking them in the smartest dumb ways possible.

Carson makes the case that the world’s most powerful ideas didn’t start in boardrooms or brainstorming decks. They started as weird gut instincts—strange, dumb thoughts that almost no one had the courage to say out loud. Airbnb? Dumb. The smiley face? Dumb. Everything Bagel seasoning? Deliciously dumb. But they worked. And in this episode, you’ll find out why.

Through stories, insights, and a healthy dose of irreverence, Carson introduces “The Dumbify Loop,” a repeatable process for tapping into the part of your brain that’s been trained to shut up—the part that questions norms, says the obvious, and follows the ridiculous… all the way to breakthrough.

You’ll laugh. You’ll cringe. You’ll question everything you learned in school.

This is more than a podcast—it’s a rebellion against performative intelligence and a permission slip to try the idea that sounds just dumb enough to work.

Whether you’re building a business, teaching a class, or trying to solve a problem everyone else has given up on, this episode gives you the tools (and the guts) to finally say the thing you’ve been keeping quiet.

Get smarter by thinking dumber. Hit play.

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Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.