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Don’t fear Trevor Robinson OBE: Creative icon behind ‘You’ve Been Tango’d’ on why fear is killing creativity
- 2025/01/20
- 再生時間： 36 分
- ポッドキャスト
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Don’t fear Trevor Robinson OBE: Creative icon behind ‘You’ve Been Tango’d’ on why fear is killing creativity
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サマリー
あらすじ・解説
In this episode, host Ben Norman is joined in Marketing Room 101 by legendary advertising creative, Trevor Robinson OBE, founder of agency Quiet Storm, as well as Create Not Hate.
From sofa surfing around London trying to break into the creative world to receiving an OBE for services to advertising and diversity, Trevor’s career is extraordinary and his insight invaluable.
As a creative, Trevor has created highly entertaining and far-reaching work that’s almost certainly made anybody reading this laugh at some point – from the iconic 90s ad campaign ‘You’ve been Tango’d’ to Haribo’s kid’s voices in recent years.
He makes the case that these, and most other great creative campaigns, wouldn’t exist without faith in creativity, and therefore decides to eliminate fear from the creative industry.
Trevor and Ben also talk diversity in advertising, and how Create Not Hate isn’t about ticking boxes or meeting quotas, it’s about how diversity in a wider sense leads to better, more effective creative work.
Find out more about Quiet Storm here.
Find out more about Create Not Hate here.