In this episode, host Ben Norman is joined by Global Executive Creative Director (ECD) of Jellyfish, and founder of Good Girls Eat Dinner, Jo Wallace.

Having made the move to LA in 2022 after 20 years in some of the UK’s most successful creative businesses, Jo and Ben discuss the differences between life and work in LA and London, why brands need to do the hard work to be single minded to avoid word salads, and how a braver culture of ‘yes’ could be the key to effectiveness.

Jo also shares advice on how to tackle gender bias in senior leadership positions, why we need more female role models in the industry and how to actually do something about diversity.

They also discuss miss-matched office furniture, someone’s uncle’s dog and London’s architecture.

In this episode, host Ben Norman is joined by a strategist, a speaker, a trainer, an author and a lecturer, which all happen to be the same person.

Yes, Kevin Chesters has had some of the most important strategy jobs in the country, like Chief Strategy Officer (CSO) at Ogilvy and dentsu mcgarrybowen, plus senior roles at W+K and Saatchi & Saatchi and client-side strategy stint at BT.

On top of that he wrote The Creative Nudge with business partner and good mate Mick Mahoney, as well as lecturing across several universities, training organisations across the country and fitting in the odd keynote or TEDx talk.

In this episode Kevin and Ben discuss -

• Creativity, and why it’s often misunderstood
• Positivity, and why marketing needs more of it
• Tyre kicking, and why we need to get rid of it Briefing, and how to get better at it
• Autism, and getting diagnosed with it

Plus, Kev moans about moaners, reveals the answer to happiness and quotes a Korean proverb.

In this episode, host Ben Norman is joined in Marketing Room 101 by Gillian Clarke, a marketer with over 25 years experience working with some of the UK’s most loved FMCG brands, from Fox’s to Wham, Kit-Kat to Quality Street, and most recently Honey Monster cereal.

In 2022, Gillian set up strategic consultancy Brave North which promises straight to the point marketing that works in the real world for brands large and small.

Gillian and Ben discuss the importance of all the 4 Ps and why marketing can’t just be about the ‘promotional P’, Gillian makes the case for putting emotion back into advertising and the need to balance statistical rigour with gut instinct.

The Honey Monster is also compared to a Georgian town house and takes down Tony the Tiger.