In this episode, host Ben Norman is joined in Marketing Room 101 by author, mentor and former agency owner Gareth Healey.

For around half of his 30 years in the industry Gareth was CEO of his own 175 person marketing agency in Leeds and London, before exiting to focus on helping other agency owners to run and grow their agencies, as well as writing Stand Out or Die.

With a hand and an ear in agencies of all shapes and sizes, Gareth makes his pitch to rethink pitching, and why doing so will benefit both brands and agencies.

Find out more about ⁠Cactus⁠.

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In this episode, host Ben Norman is joined in Marketing Room 101 by his first ever international guest, Christina Garnett, a fractional Chief Customer Officer and founder of Pocket CCO, who helps businesses to understand their customers better, to make them happier and to retain them for longer.

Christina makes the case for destroying silos (in business, not agriculture) and creating a better culture for teams, as well as highlighting the power of a whole team aligned around the customer.

She also uses a perfect Marvel related analogy and struggles to understand beans on toast.

Find out more at Pocket CCO

In this episode, host Ben Norman is joined in Marketing Room 101 by Gareth Turner, a marketer with almost 25 years experience running marketing for household names like Weetabix, John Smith’s and Lurpak, who founded strategic consultancy Big Black Door in 2013.

Gareth makes the case for putting strategy before tactics, not jumping straight to specialisms and separating the creative idea from the execution. He also campaigns to end modern marketing slavery and laments a wonky floor.

Find out more about Gareth here - bigblackdoor.com