In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?

I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playbook to stand out in your own business.

Plus, a not-so-dirty detour: the tragic Air India crash. The black box recording was just released - and while my air traffic controller husband refused to go on the mic, I break it down myself (terrified of flying, barely aviation literate, so...you're welcome).

Was it human error or something more suspicious?

Also inside:

• The bullying allegation that made me audibly gasp
• What a "brand binder" is and why it's giving ✨cult✨
• The difference between excellence and exploitation
• A rant about Facebook statuses
• And a vulnerable, low point: me, promoting this podcast on Facebook like someone’s uncle

If your marketing plan could use a little cheer (or a little scandal), this one’s for you.

🎧 Hit follow, leave a review, and remember: staying on brand doesn’t mean staying silent.

Dirty Copy Website HERE

In this episode:

• 🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).
• 💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.
• 🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.

You’ll also hear:

• The exact play-by-play of my viral content strategy (spoiler: it involved vomit, school holidays, and carousels).
• The mindset shifts that actually made the difference - like removing emotion from content creation.
• Why you need to stop waiting for perfect ideas and start winging your strategy.

If you’ve ever wondered why your content isn’t taking off - or if you’ve just been hate-watching the Coldplay kiss cam footage on repeat...this one's for you.

Timestamps:

00:00 Intro
02:30 Dirty Dish: Coldplay Kiss Cam Scandal
09:45 AI-Generated Music Scandal
18:20 How I Went Viral on Instagram
45:10 3 Things I Learned From Going Viral
58:00 Final Thoughts

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In this episode of Dirty Chats, we’re asking the hard-hitting question that affects global politics: have the Kardashians finally missed the cultural memo… and what if you have too?

We unpack:

• The $10 million Birkin Bag sale and why it’s a marketing masterstroke
• The exact moment I realised I wasn't cool
• Why Kim Kardashian’s weird robot thirst trap was the ultimate cultural miss
• How Hollywood (and the Kardashians) lost their power — and what people actually want now
• The cultural shifts in content, fashion, and influence that will leave your brand irrelevant if you’re not paying attention
• And my genius PR strategy that could actually make Kim Kardashian relevant again — and yes, it ends with Taylor Swift.

If you’re still posting like it’s 2020 and wondering why it’s not landing - this one’s for you.