In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?

I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playbook to stand out in your own business.

Plus, a not-so-dirty detour: the tragic Air India crash. The black box recording was just released - and while my air traffic controller husband refused to go on the mic, I break it down myself (terrified of flying, barely aviation literate, so...you're welcome).

Was it human error or something more suspicious?

Also inside:

• The bullying allegation that made me audibly gasp
• What a "brand binder" is and why it's giving ✨cult✨
• The difference between excellence and exploitation
• A rant about Facebook statuses
• And a vulnerable, low point: me, promoting this podcast on Facebook like someone’s uncle

If your marketing plan could use a little cheer (or a little scandal), this one’s for you.

🎧 Hit follow, leave a review, and remember: staying on brand doesn’t mean staying silent.

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