Joe Michalowski addresses the common concern of content marketers: "Do we have enough content?" He outlines a systematic approach to ideation, helping marketers continually generate strategic content by focusing on audience pain points and responsibilities.

Key Discussion Points:

• 00:00 Introduction and Episode Overview
• 00:13 Is there such thing as enough content?
• 01:58 Foundational ground rules for content ideation
• 08:14 Day-in-the-life exercise for ideation
• 13:19 Generating primary topics for ideas
• 17:59 Turning pain points into content ideas
• 20:32 Recap and final thoughts

Memorable Quotes:

• "Content strategy does not equal your LinkedIn posting strategy."
• "Repeat with intentionality, not just because you think there's nothing new to say."
• "If content is for everyone, it's actually for no one."

Enjoyed the Episode?

• Subscribe to Content Blocks on your favorite podcast platform.
• Connect directly: joe@joemichalowski.com

I explore the critical overlap between content marketing and product marketing, focusing specifically on positioning and messaging. Discover a straightforward approach for content marketers to quickly build effective positioning and messaging frameworks, even when official documentation is lacking.

Key Discussion Points:

• 02:36 Building positioning and pessaging from ccratch
• 04:10 Key questions for effective content positioning
• 09:27 Understanding the Pain-Claim-Gain framework
• 11:14 Applying messaging frameworks to all content

Memorable Quotes:

• "If you dive headfirst into content creation without nailing down your positioning and messaging, you might waste a lot of time and energy."
• "Everything you're doing when asking these questions is trying to get to the heart of the company's positioning. Whether you realize you're doing that or not, you're probably pretty good at it already."
• "If positioning is what you say about your product or your brand, messaging is how you say it."

Referenced Resources and Links:

• T2D3 Growth Framework
• Stijn Hendrikse’s Pain-Claim-Gain framework
• April Dunford’s Obviously Awesome

Further Reading & Related Episodes:

• Upcoming Interview with Brian Martell (Product Marketing Insights)
• Upcoming Interview with DRMG (Category Creation & Early Branding)

Enjoyed the Episode?

• Connect directly: joe@joemichalowski.com
• Follow on LinkedIn

You've found Content Blocks!

However you made it here, I'm thrilled to have you. This is just a quick 5-minute memo from me where I introduce the idea behind Content Blocks, why I'm planning to focus on B2B SaaS content, and what you can expect from episodes moving forward.

As a quick introduction of myself, my name is Joe Michalowski and I've been creating content for B2B SaaS companies for over 10 years. A lot has changed, but there's really nothing I love more in my career than consistently creating content that is deeply appreciated by an audience.

I was lucky enough to do that as part of the marketing team at Mosaic.tech, joining pre-Series A when the website was barely a month old and leading all content efforts as the startup grew to $10M in ARR and a Series C.

I learned so much on that journey and met so many incredible marketers (and finance folks) along the way.

Now, I'm working independently, consulting with B2B SaaS startups to build brand-defining content engines.

If that's interesting to you, check out www.joemichalowski.com for info about services I offer. Or just shoot me an email at joe@joemichalowski.com if you have questions!

Thanks again for finding Content Blocks. Hope you enjoy the ride!