• A never-ending ideation exercise

  • 2025/03/28
  • 再生時間： 24 分
  • ポッドキャスト

A never-ending ideation exercise

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  • Joe Michalowski addresses the common concern of content marketers: "Do we have enough content?" He outlines a systematic approach to ideation, helping marketers continually generate strategic content by focusing on audience pain points and responsibilities.

    Key Discussion Points:

    • 00:00 Introduction and Episode Overview
    • 00:13 Is there such thing as enough content?
    • 01:58 Foundational ground rules for content ideation
    • 08:14 Day-in-the-life exercise for ideation
    • 13:19 Generating primary topics for ideas
    • 17:59 Turning pain points into content ideas
    • 20:32 Recap and final thoughts

    Memorable Quotes:

    • "Content strategy does not equal your LinkedIn posting strategy."
    • "Repeat with intentionality, not just because you think there's nothing new to say."
    • "If content is for everyone, it's actually for no one."

    Enjoyed the Episode?

    • Subscribe to Content Blocks on your favorite podcast platform.
    • Connect directly: joe@joemichalowski.com
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あらすじ・解説

Joe Michalowski addresses the common concern of content marketers: "Do we have enough content?" He outlines a systematic approach to ideation, helping marketers continually generate strategic content by focusing on audience pain points and responsibilities.

Key Discussion Points:

  • 00:00 Introduction and Episode Overview
  • 00:13 Is there such thing as enough content?
  • 01:58 Foundational ground rules for content ideation
  • 08:14 Day-in-the-life exercise for ideation
  • 13:19 Generating primary topics for ideas
  • 17:59 Turning pain points into content ideas
  • 20:32 Recap and final thoughts

Memorable Quotes:

  • "Content strategy does not equal your LinkedIn posting strategy."
  • "Repeat with intentionality, not just because you think there's nothing new to say."
  • "If content is for everyone, it's actually for no one."

Enjoyed the Episode?

  • Subscribe to Content Blocks on your favorite podcast platform.
  • Connect directly: joe@joemichalowski.com
続きを読む 一部表示

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