In this Stories from the River episode, host Charlie Malouf introduces a new series focusing on the C4 process at Broad River Retail!

The C4 process, comprised of Connect, Customize, Commit, and Continue, is central to Broad River's approach to sales. It emphasizes the importance of connecting with guests and customizing their shopping experience. This episode kicks off a four-part series featuring insights from three of Broad River's retail Memory Makers: Gabby Cobos, General Manager; Bryan Clark, VIP Sales Manager; and England Montgomery, Home Furnishings Consultant. These Memory Makers share their experiences and perspectives on the C4 process, highlighting its significance and effectiveness in achieving consistent results in sales.

The Memory Makers express their appreciation for the company's investment in their development, noting the importance of the two-day intensive C4 sales training led by head coach and EVP of Retail Performance Stacey McCormick. They emphasize how the training enhances their ability to connect with customers and furnish life's best memories. Gabby Cobos highlights the unique aspect of the C4 process, where customers are put in the driver's seat, and Bryan Clark appreciates the ability to customize the process and make it his own. Overall, the episode provides insights into how the C4 process contributes to Broad River's success and the commitment to continuous learning and development.

This episode on YouTube: https://youtu.be/W2CWJJ3YF38

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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