In this episode of the Confessions Podcast, we sat down with Racheli Edelkopf, the mastermind behind Pedal Marketing - a consulting biz that helps nonprofits up their marketing game. Racheli talked about her journey as a program director and how that led her to start her own business. Racheli has valuable insights into the realm of marketing and specifically attraction-based marketing, which is the approach she has taken to build her business.

Highlights:

• Racheli's transition from the nonprofit sector into marketing consultancy
• Attraction-based marketing strategies
• The balance of working on your business vs. in your business
• How to leverage your strengths and find a marketing strategy that suits your abilities and business style.

Connect with Racheli Edelkopf:

Pedal Marketing: https://www.thepedal.co/

Instagram: https://www.instagram.com/thepedal.co/?hl=en

LinkedIn: linkedin.com/in/racheli-edelkopf-0484a81a3

Find Us Online: https://www.confessionswithjessandcindy.com/

Connect with Cindy:

Cindy Wagman Coaching https://cindywagman.com/

The Good Partnership https://www.thegoodpartnership.com/

Connect with Jess:

Out In the Boons: https://www.outintheboons.me

Building a thriving consulting business can be a challenge, but what if the key to success lies in embracing joy and redefining growth? Meena Das, CEO of Namaste Data, shares her refreshing "anti-capitalistic" approach to building a thriving consulting practice. She emphasizes the importance of finding joy in your work, redefining growth on your own terms, and utilizing AI tools strategically.

If you're ready to break free from the traditional consulting mold and create a business that truly lights you up, tune in to this episode. Get ready to redefine success, embrace joy, and build a business that aligns with your values.

Key Highlights:

• Embrace joy as a driving force in your business, infusing your offerings with authentic passion to connect meaningfully with your audience.
• Redefine "growth" through an anti-capitalist lens, measuring success by your ability to sustain your desired lifestyle while centering fulfillment.
• Strategically leverage AI as a supportive tool for content ideation, social media planning, and as a logical "thought partner" voice.
• Nurture an abundance mindset by reflecting on past successes and tracking personal wins, cultivating self-trust during entrepreneurial ebbs and flows.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Meena:

LinkedIn: https://ca.linkedin.com/in/meenadas

Website: https://www.namastedata.org/

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

In this episode of we're rolling out the red carpet for 'Layne, the Auctionista.'' Layne is a master of the gala stage. They shared serious confessions about the thrilling yet demanding live fundraising world. Or should we say, philanthrotaining. Yes, you read that right!

Now - think for a minute - if you’re business was centered around taking the stage at live fundraising events, the last few years probably have been pretty brutal.

But Layne has navigated that and found success in this changing world.

Entertainment Meets Philanthropy: Layne, the auctionista, underscores the substantial role entertainment plays in galvanizing gala guests and maximizing fundraising efforts. They shed light on how other nonprofit service providers might integrate entertainment into their work to form deeper, more authentic connections without resorting to pressured sales pitches.

Valuing Authenticity Over Desperation: We all agree—connection beats a sales pitch any day. Layne talks authenticity and building relationships in fundraising, capturing the essence of how we too believe in connecting with our clients for success in nonprofit consulting.

Self-Care Isn't Optional: Layne shared the essential role of self-care, especially after the heightened stimulation of event fundraising. They've mastered the art of working hard, then unwinding equally hard. As consultants, it's crucial we follow suit, remembering that recovery is just as important as the grind.

Scaling with Stories: Layne candidly discusses how embracing personal storytelling, especially their experiences as a non-binary person, has enhanced their keynote speaking engagements. Their upcoming Impact Workshop focuses on gender identity and creating inclusive workspaces, which is already garnering uplifting responses and inspiring the younger generation.

Layne's episode is a masterclass in personal branding, storytelling, and authentic engagement. These are essential tools for anyone consulting!

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Layne:

Layne (Linkedin): linkedin.com/in/laynetheauctionista

Layne (Facebook): https://www.facebook.com/TheAuctionistaLayne

Layne (Instagram): https://www.instagram.com/TheAuctionista

Layne (Twitter): https://twitter.com/The_Auctionista

Layne Talent Inc. o/a The Auctionista (Website): auctionista.ca

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jess-campbell-outintheboons

Do you wonder if you're overlooking vital legal aspects of your business? Is the thought of hiring a lawyer daunting to you, especially if you're in the early stages of your entrepreneurial journey? In this episode, we sit down with Adrienne, a seasoned lawyer and the founder of Open LLP, a boutique law firm specializing in helping startups, and entrepreneurs. Adrienne shares her wealth of knowledge to provide some guidance on navigating the legal landscape of your business.

Highlights:

• Identifying the legal questions every small business owner should be asking
• Understanding the importance and role of contracts in your business.
• Distinguishing between templated contracts and custom-made ones, and knowing when to use each.
• Why it's crucial to have Intellectual Property assignment clauses in your contracts
• The concept of 'Common Law Trademark Rights' and how it affects your business
• When it's time to consider formally applying for a trademark registration

Find Us Online: https://www.confessionswithjessandcindy.com/

Connect with Adrienne Ng:

Open LLP : https://www.openllp.com/

Instagram: https://www.instagram.com/open.llp/

Connect with Cindy:

Cindy Wagman Coaching https://cindywagman.com/

The Good Partnership https://www.thegoodpartnership.com/

Connect with Jess:

Out In the Boons: https://www.outintheboons.me/

How do you rebuild your business—and your confidence—when it feels like everything is falling apart? In this heartfelt and deeply personal episode, Jess and Cindy welcome back Kishshana Palmer, CEO of ManageMint, to share the real story behind her business reinvention. Kishshana doesn’t hold back as she opens up about the rollercoaster of running a million-dollar company, only to watch it all crumble in an unexpected moment. From struggling to pay her mortgage to using her savings to keep her team together, Kishshana takes us through the hard lessons she’s learned—and the inspiring way she’s climbing back up.

This conversation is for anyone who’s hit a rough patch in their consulting business and wondered if they’d make it through. Kishshana reminds us that resilience isn’t about bouncing back overnight—it’s about redefining what success looks like and prioritizing your well-being in the process.

5 Key Takeaways:

• Resilience in Business: Kishshana’s story is proof that even when life knocks you down, you can rebuild and come back with more clarity and focus.
• Wellness Comes First: Taking care of your health—mentally and physically—isn’t just good for you, it’s a game-changer for your business too.
• Protect Your Energy: Kishshana reminds us it’s okay to say “no” and step away from people or things that don’t align with your values.
• Rebranding with Purpose: A fresh take on her business helped Kishshana attract the right clients and finally made her work feel aligned with her mission.
• Leadership Done Right: It’s not about hustling harder—it’s about creating spaces where your team can thrive and everyone feels good showing up.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Kishshana:

Kishshana’s Website: https://www.kishshanapalmer.com/

Busy Is a Four-Letter Word will be available on December 12, 2023. Pre-order your copy here: kishshanapalmer.com/book.

ManageMint’s Website: https://www.managemint.co/

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutntiheboons/

What does it take to build a micro-agency that scales without sacrificing flexibility? In this episode of Confessions, Cindy and Jess chat with conversion copywriter Eman Ismail, founder of Eman CopyCo, about her journey to creating a micro-agency. With experience working in the charity sector, Eman dives deep into her decision to transition from solo work to a micro-agency model that lets her balance big projects with a flexible lifestyle. They talk about the nuts and bolts of managing client work with a contractor team, fostering client trust, and scaling up with intention (no big, overwhelming teams here!). Eman also shares her launch journey—complete with website rebranding, new team introductions, and some bold shifts in positioning.

Tune in to hear how Eman navigates hiring, pricing, and marketing, and why it’s crucial to find the right experts who can deliver quality. If you’re curious about building your own agency or hiring top-tier support, Eman’s insights will resonate!

5 Key Takeaways:

• Micro-Agency = Flexibility: Eman highlights how her micro-agency model allows her to hire when needed, avoid full-time employee obligations, and keep a flexible work-life balance.
• Client Trust in Contractors: Through careful branding and clear messaging, Eman builds trust with clients to work directly with her contractors, taking herself out of the day-to-day work loop.
• Pricing for Quality Work: Eman stresses the value of paying for quality. Her team’s expertise comes with a cost, but it’s worth it for reliable results and strong client satisfaction.
• Marketing with Intent: Post-launch, Eman found that her audience needed time to adjust. She’s now investing more than ever in intentional marketing to showcase her agency’s strengths.
• Using Senja for Social Proof: Eman’s secret tool, Senja, helps her manage, organize, and promote testimonials across platforms—crucial for building credibility and converting new leads.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Eman:

LinkedIn: https://www.linkedin.com/in/eman-i307/?originalSubdomain=uk

Website: https://www.emancopyco.com/

Podcast: https://www.emancopyco.com/podcast

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

Resources:

Senja

Kit (formerly ConvertKit)

BS Free Business

Six-Figure Freelance Copywriter

Eman’s Custom Email Packages

Eman’s Evergreen Product Suite

What should nonprofit consultants do when growth starts to feel like hitting a wall? In today’s episode of Confessions, Jess and I are thrilled to welcome Natalie Ekdahl, CEO of Biz Chix, Inc., a powerhouse coach for nonprofit consultants who want to scale without burning out. Natalie shares her no-nonsense approach to building a lucrative consulting business that prioritizes both financial success and personal freedom—no more trading time for dollars! We dive into common pitfalls consultants face when hitting growth bottlenecks, and Natalie unpacks why traditional business models and advice don’t always work for nonprofits. This episode is packed with actionable advice on how to create a sustainable path for growth that aligns with your strengths and values as a nonprofit consultant.

So, if you’re at capacity, but ready to grow, get comfy, because Natalie shares how to turn overwhelm into opportunity and the practical steps to make it happen. Whether it’s tackling pricing, setting boundaries, or the big question of who and when to hire, we cover the puzzle pieces you need for your next level of success.

5 Key Takeaways:

• Positioning is Everything - Natalie emphasizes the importance of defining a clear niche and service expertise to attract high-quality clients who are ready to pay for your unique value.
• Overcoming the “One-to-Many” Myth - Digital courses and one-to-many models can look tempting, but Natalie breaks down why they’re often not sustainable for consultants with smaller audiences or niche markets like nonprofits.
• The Value of Micro-Positions - When it comes to hiring, starting small with targeted micro-positions (like admin support) can buy back your time without the overwhelm of a big team.
• Boundaries & Mindset Shifts - Building a thriving consulting practice means setting clear boundaries with clients, learning to say no, and tackling mindset barriers around pricing and hiring.
• Nonprofit Audiences Require Unique Approaches - Unlike B2C businesses, nonprofit clients often need additional consideration around budgeting, approvals, and relationship-building—things quick-sale tactics often overlook.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Natalie Eckdahl:

LinkedIn: https://www.linkedin.com/in/natalieeckdahl/

Website: https://bizchix.com/

Podcast #1: https://nataliemba.com/The-Biz-of-Nonprofit-Consultants-Podcast

Podcast #2: https://bizchix.com/category/podcast/bizchix/

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

Why do feelings sometimes mislead us in business? Cindy and Jess dive into how to keep emotions in check and focus on data, especially as we head toward 2025. Jess shares insights from her record-breaking year and explains why it’s essential to surround yourself with positive influences who push you forward. They also tackle the importance of tracking key metrics like conversion rates, lead generation, and sales calls—because knowing your numbers beats going by "gut feeling" every time! This episode offers a wealth of practical advice on setting up systems to measure success and making intentional decisions based on solid facts.

Plus, Cindy and Jess discuss the power of networking and asking for business directly. Instead of chasing shiny distractions like social media or podcasts, they encourage you to focus on face-to-face connections, especially if you're looking to wrap up the year with new clients. Jess breaks down her recent experience at a local nonprofit conference, highlighting how in-person conversations can accelerate the client-finding process. Check out this episode if you're ready to realign with your goals, take purposeful action, and enter 2025 stronger than ever!

5 Key Takeaways:

• Feelings Aren't Facts – Just because something feels hard doesn’t mean it’s reflected in your actual results. Jess emphasizes the importance of separating emotions from business data to get a clear, accurate view of success.
• Track Your Metrics – Knowing your numbers is crucial. From lead generation to conversion rates, Cindy and Jess highlight the importance of tracking these figures so you can make informed decisions and adjust as needed.
• Focus on Networking Over Social Media – While social media has its place, the fastest path to new clients often comes through personal connections and networking, especially if time is tight for year-end goals.
• Ask for Business Directly – Don’t be afraid to reach out and let your network know you’re available for work. Jess explains that simply asking can open doors, so prioritize these genuine conversations over passive marketing.
• Cut Distractions, Execute Your Plan – Set aside time-wasting activities and focus on your core tasks. Cindy and Jess remind listeners to limit consumption of new content and instead put existing knowledge into action.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

Resources:

Airtable: https://www.airtable.com/

Dielle Charon Coaching: https://diellecharon.com/

Diary of a CEO Podcast: https://www.youtube.com/TheDiaryOfACEO

Locus of Control Theory