In this episode of the Confessions Podcast, we sat down with Racheli Edelkopf, the mastermind behind Pedal Marketing - a consulting biz that helps nonprofits up their marketing game. Racheli talked about her journey as a program director and how that led her to start her own business. Racheli has valuable insights into the realm of marketing and specifically attraction-based marketing, which is the approach she has taken to build her business.

Highlights:

• Racheli's transition from the nonprofit sector into marketing consultancy
• Attraction-based marketing strategies
• The balance of working on your business vs. in your business
• How to leverage your strengths and find a marketing strategy that suits your abilities and business style.

Connect with Racheli Edelkopf:

Pedal Marketing: https://www.thepedal.co/

Instagram: https://www.instagram.com/thepedal.co/?hl=en

LinkedIn: linkedin.com/in/racheli-edelkopf-0484a81a3

Find Us Online: https://www.confessionswithjessandcindy.com/

Connect with Cindy:

Cindy Wagman Coaching https://cindywagman.com/

The Good Partnership https://www.thegoodpartnership.com/

Connect with Jess:

Out In the Boons: https://www.outintheboons.me

Building a thriving consulting business can be a challenge, but what if the key to success lies in embracing joy and redefining growth? Meena Das, CEO of Namaste Data, shares her refreshing "anti-capitalistic" approach to building a thriving consulting practice. She emphasizes the importance of finding joy in your work, redefining growth on your own terms, and utilizing AI tools strategically.

If you're ready to break free from the traditional consulting mold and create a business that truly lights you up, tune in to this episode. Get ready to redefine success, embrace joy, and build a business that aligns with your values.

Key Highlights:

• Embrace joy as a driving force in your business, infusing your offerings with authentic passion to connect meaningfully with your audience.
• Redefine "growth" through an anti-capitalist lens, measuring success by your ability to sustain your desired lifestyle while centering fulfillment.
• Strategically leverage AI as a supportive tool for content ideation, social media planning, and as a logical "thought partner" voice.
• Nurture an abundance mindset by reflecting on past successes and tracking personal wins, cultivating self-trust during entrepreneurial ebbs and flows.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Meena:

LinkedIn: https://ca.linkedin.com/in/meenadas

Website: https://www.namastedata.org/

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

In this episode of we're rolling out the red carpet for 'Layne, the Auctionista.'' Layne is a master of the gala stage. They shared serious confessions about the thrilling yet demanding live fundraising world. Or should we say, philanthrotaining. Yes, you read that right!

Now - think for a minute - if you’re business was centered around taking the stage at live fundraising events, the last few years probably have been pretty brutal.

But Layne has navigated that and found success in this changing world.

Entertainment Meets Philanthropy: Layne, the auctionista, underscores the substantial role entertainment plays in galvanizing gala guests and maximizing fundraising efforts. They shed light on how other nonprofit service providers might integrate entertainment into their work to form deeper, more authentic connections without resorting to pressured sales pitches.

Valuing Authenticity Over Desperation: We all agree—connection beats a sales pitch any day. Layne talks authenticity and building relationships in fundraising, capturing the essence of how we too believe in connecting with our clients for success in nonprofit consulting.

Self-Care Isn't Optional: Layne shared the essential role of self-care, especially after the heightened stimulation of event fundraising. They've mastered the art of working hard, then unwinding equally hard. As consultants, it's crucial we follow suit, remembering that recovery is just as important as the grind.

Scaling with Stories: Layne candidly discusses how embracing personal storytelling, especially their experiences as a non-binary person, has enhanced their keynote speaking engagements. Their upcoming Impact Workshop focuses on gender identity and creating inclusive workspaces, which is already garnering uplifting responses and inspiring the younger generation.

Layne's episode is a masterclass in personal branding, storytelling, and authentic engagement. These are essential tools for anyone consulting!

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Layne:

Layne (Linkedin): linkedin.com/in/laynetheauctionista

Layne (Facebook): https://www.facebook.com/TheAuctionistaLayne

Layne (Instagram): https://www.instagram.com/TheAuctionista

Layne (Twitter): https://twitter.com/The_Auctionista

Layne Talent Inc. o/a The Auctionista (Website): auctionista.ca

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jess-campbell-outintheboons