Send us a text

In this episode of Coffee with Sales Engineers, Sachin Wadhawan interviews Max Elster from Minoa, discussing the critical role of sales engineers in driving value within organizations. They explore the journey of Minoa, the importance of value intelligence, and the challenges sales engineering teams face in incorporating value into their processes. The conversation highlights the need for a seamless connection between pre-sales and post-sales activities to ensure that customers realize the value promised during the sales process. Max shares insights on emerging trends and priorities for sales engineering teams, emphasizing the importance of adapting to the evolving landscape of sales and customer success.

Chapters

00:00
Introduction to Value Intelligence in Sales Engineering

02:05
The Role of Sales Engineers in Value Conversations

05:27
Challenges in Implementing Value in Sales Engineering

08:59
Value Maturity and Its Importance

13:45
Connecting Pre-Sales and Post-Sales Value

18:29
Future Priorities for Sales Engineering Teams

Send us a text

In this episode of Coffee with Sales Engineers, Shivani Sivasankar shares her journey from software development to sales engineering. She discusses the importance of sales engineers as interfaces between technical teams and customers, the dynamic nature of the role, and how AI is transforming the sales engineering landscape. Shivani also addresses common misconceptions about sales roles and emphasizes the collaborative nature of the profession.

Chapters
00:00 Introduction to Sales Engineering Journey
02:44 The Role of Sales Engineers as Interfaces
04:32 Transitioning from Software Development to Sales Engineering
06:49 The Dynamic Nature of Sales Engineering
09:30 Empathy in Sales: Understanding the Sales Process
12:06 The Impact of AI on Sales Engineering

Send us a text

summary

In this episode of Coffee with Sales Engineers, Sandeep Madhavan shares his unique journey into the world of sales engineering, discussing the pivotal moments that shaped his career. He emphasizes the importance of customer engagement, the evolution of the sales engineering role, and the impact of AI on the profession. Sandeep reflects on his leadership experiences and the significance of taking action and making an impact in one's career.

Chapters

00:00
Introduction to Sandeep Madhavan's Journey

03:01
Transitioning from Engineering to Sales Engineering

06:15
Building Customer Relationships and Trust

08:58
Leadership in Sales Engineering

12:02
The Evolution of Sales Engineering and AI Impact

18:10
Future of Sales Engineering and Thought Leadership