“Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work.

From marketing and sales alignment to the best content (hint: case studies!) for helping B2B buyers research and make purchase decisions, we show how your marketing process is the thread that links them all.

You've been called to action.

Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?

In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.

Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:

📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars

🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel

💑 Strategies for humanizing your brand and building trust through video

🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions

Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!

Finally, let us know in the comments how your company is leveraging video in 2024.

B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy…

Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.

Watch the full video to hear the latest on:

📊 Marketing attribution reporting and models

💻 Using your CRM as a strategic center and source of truth for buyer journey reporting

📈 Emerging changes in referral traffic

🌚 The power of dark social traffic

🤝 Connecting the dots between marketing, sales & revenue

You've been called to action.