• How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

  • 2025/03/20
  • 再生時間： 50 分
  • ポッドキャスト

How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

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  • B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy…


    Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.


    Watch the full video to hear the latest on:


    📊 Marketing attribution reporting and models


    💻 Using your CRM as a strategic center and source of truth for buyer journey reporting


    📈 Emerging changes in referral traffic


    🌚 The power of dark social traffic


    🤝 Connecting the dots between marketing, sales & revenue


    You've been called to action.
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あらすじ・解説

B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy…


Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.


Watch the full video to hear the latest on:


📊 Marketing attribution reporting and models


💻 Using your CRM as a strategic center and source of truth for buyer journey reporting


📈 Emerging changes in referral traffic


🌚 The power of dark social traffic


🤝 Connecting the dots between marketing, sales & revenue


You've been called to action.
続きを読む 一部表示

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