On this year-end episode of Broadcast Dialogue - The Podcast, we sit down with our publisher Shawn Smith, the president of Momentum Media, to reflect on 2024 and his thoughts on the challenges and opportunities that lay ahead for the broadcast industry in 2025.

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2024 Canadian Radio Awards Winners - Connie Thiessen and Matt Cundill host the 2024 Canadian Radio Awards livestream.

Thanks to our 2024 Category Sponsors - David Kaye, Kayeman Productions | leanStream | Community Radio Fund of Canada | Benztown | MusicMaster | Validate | Burli | vcreative | Broadcast Dialogue | Momentum Media

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Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers are asking for.

We gathered a group of heavy hitters from Canada’s biggest agencies to talk about the state of national radio ad sales and the challenges and opportunities for clients and broadcasters alike.

Joining our publisher Shawn Smith on this episode of Broadcast Dialogue - The Podcast are Canadian Broadcast Sales President Gerry MacKrell; Omnicom Media Group Chief Strategy Officer Shane Cameron; GroupM Chief Investment Officer Lindsey Talbot and Glassroom General Manager Scott Stewart.

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