What happens when your body knows what your mind won't admit? For Matt Keller, it took chest-tightening panic attacks in his corporate office to recognize he was on the wrong path entirely. Despite managing a $250 million budget at Walmart by age 26, something was deeply wrong.

"I used to sit at Sam's home office, looking out the window, thinking if I could, I'd rather be digging a trench than looking at another spreadsheet right now," Matt reveals in this raw conversation with host Sy Kirby. This admission kickstarted a remarkable transformation from corporate executive to landscape business owner.

The journey wasn't without humiliation. Matt shares the gut-wrenching story of a former colleague secretly photographing him mowing lawns, a moment that could have crushed his spirit but instead fueled his determination. "That lit a fire under me," he explains, his voice still carrying the emotion of that day.

Drawing on his horticulture background and corporate skills, Matt methodically built his business by converting one-off jobs into steady contracts, focusing on commercial clients over residential headaches, and leveraging his professional communication abilities to secure apartment complex contracts. His corporate experience, once seen as irrelevant in his new field, became his secret weapon.

This episode offers practical insights for anyone contemplating a career pivot, especially those considering trading white-collar comfort for blue-collar fulfillment. Matt's advice on finding your vision, staying focused, and not diversifying too quickly applies universally to entrepreneurs at any stage. For those staring out office windows dreaming of something different, this conversation might just be the push you need to make your move.

Have you been feeling that same restlessness in your corporate role? Maybe it's time to consider what's on the other side of the window. Subscribe to the Blue Collar Business Podcast for more stories of transformation and practical business advice from those who've done the work.

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Turning a $5.50 per hour job into a six-crew plumbing empire doesn't happen overnight. Jerry Houy's 20-year journey building Jerry's Plumbing reveals what's truly possible when determination meets opportunity in the skilled trades.

Jerry's story begins like many in construction - hating his daily grind as a "pack mule" carrying shingles until a plumbing company owner noticed his potential. That simple opportunity transformed Jerry's career trajectory as he fell in love with plumbing and approached every task with enthusiasm. "You don't realize people are watching you all the time," Jerry explains, describing how his reputation for reliability made him a sought-after helper.

The early days of entrepreneurship tested Jerry's resolve. With no credit history, he relied on someone believing in him enough to co-sign for essential equipment. His wife worked alongside him in the field, cutting pipe and dragging materials through mud before picking up their children each afternoon. Together, they built a foundation that would eventually support six crews handling up to 24 house rough-ins weekly.

What stands out most in Jerry's approach is his commitment to quality and relationships. After trying various systems, he implemented a dedicated quality control position filled by a former employee who inspects jobs before customers or inspectors see them. His two daughters now work in the office (one even earned her journeyman license), creating a true family business built on reputation so strong he's "never paid one penny for advertising" in two decades.

Perhaps most refreshing is Jerry's boundaries with difficult clients: "I've fired more builders than builders have fired me." His zero-tolerance policy for disrespect, regardless of potential volume, demonstrates the confidence that comes from knowing your worth.

For those struggling in the early stages of a trades career, Jerry offers simple but powerful wisdom: "Keep pushing, keep fighting. It's going to get better and you're going to reap the rewards." Ready to build your own blue-collar legacy? Subscribe now for more stories and strategies from those who've made it happen.

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In this special compilation episode, Sy brings together powerful insights from past guests, each answering the same crucial question: "What advice do you have for a blue-collar worker who’s sick of being stuck in the mud?" Whether that frustration is physical, emotional, or mental, this episode delivers straight talk and practical wisdom from voices who’ve been through the grind—and made it out stronger.

From the muddy trenches of the jobsite to the mental battle of feeling overlooked and underappreciated, our guests open up about the real struggles faced in the blue-collar and construction industries. You'll hear unfiltered stories from ditch hands, business owners, and seasoned foremen who all know what it means to feel stuck. But more importantly, they share what it takes to get unstuck. Learn why consistency, effective communication, and a willingness to speak up can completely shift your trajectory, whether you're aiming to scale a business, move up in your role, or simply reclaim your drive.

This episode is packed with real-world impact and gritty advice on navigating burnout, building company culture, and finding encouragement in even the toughest seasons. Our guests touch on everything from job site politics and poor leadership to the mental toll of the daily grind and how small, intentional changes can lead to big shifts over time. If you’ve ever felt like your effort goes unseen or your potential is being wasted, this conversation is for you.

At its core, this episode is about more than career advice—it's a reminder that you’re not alone, and your work matters. Whether you’re an operator, a laborer, or leading a team, this is your blueprint for moving forward. Tune in and take the first step out of the mud and toward a more motivated, impactful blue-collar life.

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What truly separates successful excavation companies from those that struggle? In this revealing episode, Sy Kirby brings his core Sy-Con team—Wes, Jesus, and Sam—into the studio for an unfiltered conversation about the realities of running a blue-collar business.

The team pulls back the curtain on their transformation from a price-driven company to one that prioritizes production rates and deadlines. "Our clients are way more concerned with the interest burning every 30 days than paying an extra 2-10% if they know the job will be done on time," shares Sy, highlighting a crucial insight that many contractors miss.

Through raw, honest dialogue, we discover how Sy-Con has navigated the treacherous waters of cash flow management—dealing with payment terms averaging over 100 days—while implementing systems that bring transparency to every level of the operation. The team discusses how their YouTube strategy has unexpectedly become a powerful business development tool, generating millions of impressions monthly and directly leading to significant projects.

Perhaps most valuable is their candid discussion about job costing and financial tracking. "You can't take a bad number out there and expect them to turn it into a good job," Sy explains, emphasizing how understanding costs at a granular level has transformed their approach to estimating and project management.

Whether you're running a small crew or managing multiple superintendents, this episode delivers practical wisdom on scheduling challenges, communicating effectively between field and office, and maintaining the resilience needed to succeed in the excavation industry. As one team member simply puts it: "Just show up, put in the effort, find the work. You'll get to where you want to go."

Ready to transform your approach to running a blue-collar business? Hit play and join the conversation that might just change how you think about your operation forever.

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What if your workers treated every dollar of your labor budget as if it were their own money? In this eye-opening conversation, Michael Fortinberry, co-founder and president of Protiv, reveals the fundamental flaw in how blue-collar businesses compensate their workforce – and how to fix it.

The contradiction is startling: contractors bid jobs based on production rates and material quantities, then pay their workers by the hour – essentially rewarding them for taking longer. "Their incentive is linked to time, the very thing that is the antagonist toward our success," Michael explains. This misalignment creates an adversarial relationship between management goals and worker compensation.

Performance-based pay offers a powerful alternative. By sharing the savings from under-budget jobs with the workers who created those efficiencies, companies transform their culture from merely putting in time to actively seeking better ways to complete projects. The results are revolutionary – crews begin holding each other accountable, equipment maintenance improves, and quality increases as workers see a direct financial benefit from doing things right the first time.

Host Sy Kirby shares his own journey toward implementing this model in his underground utilities company, highlighting the challenges of establishing the accounting and production tracking systems necessary to make it work. Michael emphasizes that successful implementation requires mastering your numbers through solid estimating and job costing, then building transparency around budgets and goals.

The conversation explores how Protiv software manages the legal complexities of performance bonuses while integrating with existing construction management platforms. More importantly, it addresses the cultural transformation required – authentic leadership, clear communication, and patience through the transition period when some workers inevitably resist the change.

Want to discover how performance pay could revolutionize your construction business? This episode delivers practical insights that could transform your profitability and workplace culture.

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What happens when an architecture graduate decides he'd rather build buildings than design them? For Trent Hanna, President of SSI Northwest Arkansas, this realization launched a journey through construction superintendency and project management before culminating in the purchase of a 50-year-old general contracting company.

Trent's story is a masterclass in business transformation. Walking into a company still using carbon paper for purchase orders and operating without company credit cards, he faced the delicate challenge of modernizing operations while preserving the expertise of long-standing employees—including a superintendent with over 30 years of experience. His approach balanced respect for legacy with practical innovations that made everyone's jobs easier.

The conversation dives deep into the realities of commercial construction that rarely get discussed publicly. Trent openly addresses the extended payment terms plaguing the industry (sometimes beyond 120 days), the challenge of maintaining cash flow while satisfying both clients and subcontractors, and the increasing competition from out-of-town contractors flooding into Northwest Arkansas. His perspective on prioritizing reputation over size—aiming to be the contractor clients will "wait for" rather than the biggest in town—offers a refreshing counterpoint to growth-at-all-costs business philosophies.

For anyone feeling stuck in their career, Trent's advice is refreshingly direct: just do it. Take time to think strategically, develop your ideas, and execute. While making the initial leap is challenging, he notes the surprising number of people who emerge to support your journey once you commit to it. His experience demonstrates how combining architectural knowledge with hands-on construction expertise creates a unique perspective that can transform an entire business.

Whether you're managing a construction company, working your way through the ranks, or contemplating an entrepreneurial leap, Trent's insights on balancing tradition with innovation provide valuable guidance for navigating today's complex construction landscape.

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Ever wondered if marketing your blue-collar business is worth the investment? In this candid solo episode, Sy Kirby pulls back the curtain on how creating the Blue Collar Business Podcast transformed his excavation company in ways he never anticipated.

Nine years into running SyCon Excavation, Sy found himself facing the same challenges many trades entrepreneurs encounter: how to grow without simply adding more equipment, more employees, and more headaches. His journey from reluctant content creator to passionate advocate for trades marketing offers a blueprint for contractors looking to elevate their business visibility.

The path wasn't smooth—from filming YouTube videos at 3 AM after long workdays to questioning whether he had the credibility to share his experiences. Sy reveals the pivotal conversation with a marketing expert who told him, "The time to market is when you have no money," advice that changed his perspective entirely. That wisdom proves especially relevant in today's economic climate as contractors recover from years of hyperinflation and market volatility.

What makes this episode particularly valuable is Sy's transparency about both the business impact and the personal growth that came from stepping outside his comfort zone. He addresses the pride issues that often prevent blue collar entrepreneurs from seeking help or admitting what they don't know. "What if I never did any of this?" he reflects. "There's people out there struggling especially since COVID...what we've had to deal with as entrepreneurs in the last four to five years is mortifying to think about."

Whether you're contemplating starting your own content marketing journey or simply looking for ways to make your trades business stand out, this episode provides honest insights from someone who's walked the path. Want to see how Sy and other successful contractors are navigating today's challenges? Subscribe to the Blue Collar Business Podcast and join a community that's redefining what success looks like in the trades.

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What happens when a business owner with 22,500 TikTok followers who started pushing a mower across the street meets a podcast host who's been through the excavation industry's highest highs and lowest lows? Pure, unfiltered wisdom that every blue-collar contractor needs to hear.

Trent Harris of Blue Collar Contractors pulls back the curtain on his journey from mowing lawns as a freshman in high school to managing multiple commercial excavation sites with a growing fleet of equipment. His candid stories of working 70+ hour weeks while juggling a diesel shop and a young family will resonate with anyone who's built a business from nothing.

The conversation tackles the real challenges that excavation contractors face but rarely discuss publicly. From the cash flow nightmares of commercial work ("you're not seeing money for 90 days") to the psychological burden of making payroll while waiting on delayed payments ("there were tears shed"), Trent and Sy deliver actionable insights on navigating growth without imploding.

You'll discover why systems matter more than equipment, why documenting change orders is non-negotiable with general contractors who "know how to muddy the water," and why businesses often hit a ceiling around the $750K to $1M revenue mark. Perhaps most valuable is their discussion on building industry relationships through social media, which has transformed both their businesses in unexpected ways.

Whether you're pushing a mower, operating a mini-ex, or managing multiple crews, this episode delivers the unvarnished truth about scaling in the blue-collar world. As Trent says about getting through the toughest times: "You just keep going" - but this episode will equip you with far more than just persistence.

Ready to transform your business approach? Subscribe now and join the conversation that's helping contractors across the country build sustainable, profitable excavation companies.

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