What if you could transform your blue-collar business into a digital powerhouse? Join us on the Blue Collar Business Podcast as we sit with digital marketing innovator Eric Howerton, founder of WhyteSpider, to uncover the secrets of bridging operational gaps and adopting an owner's mindset. From the evolution of his journey in magazine publishing to leading the digital marketing frontier, Eric shares invaluable insights into mastering communication and leveraging skills for sustained growth. If you're pondering how to overcome funding challenges and aspire to turn ideas into successful ventures, Eric's story is a treasure trove of practical advice for burgeoning entrepreneurs.

Explore the compelling world of video marketing and its undeniable impact on business landscapes. With video content now commanding an impressive 82% of web traffic, the transition from traditional to digital commerce is more crucial than ever. In this episode, we discuss the power of starting small, even with just a smartphone, and the importance of consistent content creation. Uncover the shift towards digital influencer marketing and how strategic use of platforms like YouTube can create revenue streams. Whether you're at the start of your digital journey or an experienced marketer, this conversation provides actionable insights into adapting to the changing market dynamics.

Communication is the linchpin in connecting blue-collar and white-collar industries, and this episode shines a light on its significance. We delve into strategies for enhancing communication between sectors, preventing misunderstandings, and boosting project outcomes. Learn how professionals can break through communication barriers, improve client relationships, and facilitate business growth. Discover the value in adapting to clients’ preferred methods and the importance of effective communication for personal and professional triumphs. This episode is packed with strategies to refine your communication prowess and capitalize on customer relationships to secure business success.

Follow and stay connected:

Website: bluecollarbusinesspodcast.com
YouTube: youtube.com/@BlueCollarBusinessPodcast
Instagram: @bluecollarbusinesspodcast
TikTok: @bluecollarbusinesspod
Facebook: Blue Collar Business Podcast
LinkedIn: Blue Collar Business Podcast

Never miss an update—follow, subscribe, and join the conversation!

Chris Maestri from Garver Engineering shares his journey in aviation engineering, a field filled with both challenges and rewarding opportunities. As one of Arkansas Business's 20 in their 20s in 2022, Chris discusses his role in significant projects like the XNA taxiway reconstruction and emphasizes the urgency of attracting younger talent to address the skilled labor shortage. You'll also hear a personal story about how a helicopter ride with my father, a former British Navy engineer, sparked my lifelong fascination with aviation.

We unravel the complex world of managing airport construction projects, spotlighting the Bentonville Airport taxiway renovation. Collaboration with engineering firms like Nabholz and Garber is essential for compliance with FAA regulations and securing project funding. As Northwest Arkansas experiences rapid growth, we explore how emerging firms can navigate large-scale projects while ensuring steady development through open communication and long-term planning strategies.

The episode emphasizes the importance of effective communication and accountability within aviation projects. Discover why solution-oriented thinking, clear documentation, and technical proficiency in modern communication are vital to project success. We also discuss initiatives like Bentonville's Ignite program, which aim to cultivate the next generation of industry professionals by providing hands-on experiences and technical skills. With insights into the evolving landscape of technology and the unique opportunities in Northwest Arkansas, we offer advice for blue-collar workers aiming to stay motivated and continue growing in their careers.

Follow and stay connected:

Website: bluecollarbusinesspodcast.com
YouTube: youtube.com/@BlueCollarBusinessPodcast
Instagram: @bluecollarbusinesspodcast
TikTok: @bluecollarbusinesspod
Facebook: Blue Collar Business Podcast
LinkedIn: Blue Collar Business Podcast

Never miss an update—follow, subscribe, and join the conversation!

Get ready to unlock the secrets of the concrete industry with our guest, Bobby, an experienced subcontractor who has spent years mastering the art of concrete construction. Discover the nuances of working in this challenging field, from the demanding schedules and unpredictable weather conditions to the intricacies of cast-in-place versus precast concrete. Bobby brings his expertise in specialized areas like sewer and storm drain systems to the table, offering invaluable insights on the importance of specialization and the significant impact of rising costs on the industry.

In our conversation, we tackle the stigma surrounding blue-collar workers, especially those in construction, and highlight the craftsmanship and precision required to excel. Through Bobby’s experiences, we explore the meticulous work involved in building structures such as lift stations and manholes, and the dedication needed to integrate new builds with existing infrastructures. The discussion also challenges societal perceptions and emphasizes the crucial role skilled workers play in both the economy and our everyday lives, advocating for a shift in how these essential workers are viewed and valued.

Finally, we compare the paths of skilled trades and traditional college education, highlighting the benefits of pursuing a hands-on career. With personal stories and hard-earned lessons, we delve into the challenges of being a small business owner during the COVID-19 pandemic, navigating increased demand, and the relentless push for excellence. This episode is a testament to resilience, strong work ethic, and the commitment required to thrive in the concrete industry. Whether you're in the trade or simply curious, this episode promises to offer a deeper appreciation for the hard work and dedication that goes into shaping our built environment.

Follow and stay connected:

Website: bluecollarbusinesspodcast.com
YouTube: youtube.com/@BlueCollarBusinessPodcast
Instagram: @bluecollarbusinesspodcast
TikTok: @bluecollarbusinesspod
Facebook: Blue Collar Business Podcast
LinkedIn: Blue Collar Business Podcast

Never miss an update—follow, subscribe, and join the conversation!