This episode of "Let's Talk Marketing" explores the power of word-of-mouth marketing and customer acquisition. Host Katya Allison interviews Landon Taylor, CEO of Snoball, a Word of Mouth Marketing platform. The discussion dives deep into the importance of balancing marketing strategies with customer acquisition costs (CAC) and how businesses can utilize word-of-mouth strategies for long-term success. Landon shares his experiences with customer acquisition, the importance of tracking key metrics, and why businesses must diversify their marketing efforts. He also provides valuable insights on leveraging user-generated content (UGC) and creating customer loyalty through consistent engagement.

Listeners will walk away with insights on:

• Customer acquisition cost (CAC) is calculated by dividing total sales and marketing costs by the number of new customers acquired.
• A good CAC-to-LTV (lifetime value) ratio is essential for maintaining a profitable marketing strategy.
• Lead generation and nurturing should be treated as distinct stages in the marketing funnel.
• Diversifying marketing efforts across different channels helps mitigate risks of dependency on a single source like Google Ads.
• Experimentation is key: marketers must adapt to changing trends and continuously evaluate what works for their business.
• Word-of-mouth marketing relies on maintaining ongoing one-on-one conversations with customers to drive referrals and build brand advocacy.
• User-generated content (UGC) can be integrated with paid marketing to enhance conversion rates and improve social proof.
• Businesses should prioritize consistent communication and trust-building with customers to create a sustainable word-of-mouth flywheel.
• Marketers should always be learning and refining their skills, ensuring they stay ahead of industry changes.

Episode Links:

• https://snoball.com
• https://www.linkedin.com/in/landonstaylor/
• https://x.com/@landonstaylor