Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• The dangers of using AI as a crutch
• Why the ideal content format depends on the campaign
• Martin’s favorite repurposing tactics
• How Wealth.com are doing big things with a small team
• How to ensure content stays both timely and timeless

Important Links & Mentions

• Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Luba’s transition from print to digital and content strategy
• Why freelancers are key to maintaining flexibility
• Why your content team should speak to your metrics people
• Views on AI and balancing technology with the irreplaceable human touch
• How to use AI for content creation when working in asset management

Important Links & Mentions

• Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.

In this episode:

• Neville shares insights into his role and global team structure
• The importance of clarity in communication and strategy
• Neville’s most memorable campaign and why it’s changed the way they work since
• Why asset management companies are cautious about embracing AI
• Neville’s three thoughts on the future of B2B marketing

Important Links & Mentions

• Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy.

In this episode:

• Katie’s ideal team composition
• Practical advice on when to keep tasks internal and when to leverage external resources
• The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outsourcing
• Katie’s favorite AI tools that she’s using at the moment and why she never uses them for writing
• Her most memorable campaigns and why they have had such a lasting impact

Important Links & Mentions

• Katie on LinkedIn https://www.linkedin.com/in/katieannemorley/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

What are today’s top marketers aligned on?

Across 15 episodes of B2B Content Strategist season 2, some key themes came up over and over.

In this final episode of the season, host Amy Woods talks with content strategist at Convince & Convert and a good friend of Content 10x Anna Hrach, about some of these pertinent topics. They discuss the general attitude towards AI, its positives and negatives, as well as the huge potential of B2B podcasting, outsourcing, doing more with less and lots more.

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• AI: what’s worrying marketers most
• The B2B content with the biggest potential
• Top tips for streamlining systems and processes

Important Links & Mentions

• Anna on LinkedIn https://www.linkedin.com/in/annahrach/
• Social Pros podcast https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/
• B2B Content Strategist Season 2 https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long.

So how do you switch up your entire content strategy when moving from selling B2B enterprise level to B2B ecommerce?

Scott Logan, Chief Marketing Officer at Kronologic has led his team on this journey and shares his knowledge on what it takes to successfully transition on this episode of B2B Content Strategist. He also talks about the type of content that makes the fastest impact, the inspiration behind his Making Fun of Marketing podcast and how AI is fitting into his busy workflow in the most helpful ways. He also provides tips for utilizing in-house resources when budgets are tight and lots more, so let’s dive in….

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• Differences between content for enterprise and ecommerce
• Where to apply B2C tactics in B2B
• How to utilize in-house talent when budgets are tight

Important Links & Mentions

• Scott on LinkedIn https://www.linkedin.com/in/scottjlogan/
• Making Fun of Marketing Podcast https://podcasts.apple.com/us/podcast/making-fun-of-marketing/id1673785229
• Kronologic https://www.kronologic.com/
• Content 10x: https://www.content10x.com/

How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone.

Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ that has been just further exasperated since the arrival of AI.

Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS content, and lots more.

Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• The best content to outsource
• Why we are experiencing a ‘gray goo’ of content
• The importance of creating content holistically

Important Links & Mentions

• Ronnie on LinkedIn https://www.linkedin.com/in/ronniehiggins/
• OpenPhone https://www.openphone.com/
• AudiencePlus https://saas.audienceplus.com/
• Content 10x: https://www.content10x.com/

How do you use content to encourage a love of learning and help people overcome challenges in learning? In this episode of B2B Content Strategist host Amy Woods talks to Charles Hague, Head of Product Marketing, and Katherine Threadgold, Head of Brand at Glean, which is a personal study tool.

They both join the conversation with their different perspectives on being a challenger activist brand, developing brand awareness, how Glean reach their student-aged target market and the platforms that they have found most successful for that.

Katherine and Charles both share thoughts on AI and how they are using it to drive consistency and increase capacity, and the impact customer stories can have - not only externally as testimonials, but internally within the organization too.

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• Creating community enriched content
• Where AI can be most effective for content marketing
• The best use cases for social proof

Important Links & Mentions

• Katherine on LinkedIn https://www.linkedin.com/in/katherinehamilton1/
• Charles on LinkedIn https://www.linkedin.com/in/charles-hague-b4728b147/
• Glean https://glean.co/
• Content 10x: https://www.content10x.com/