Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• The dangers of using AI as a crutch
• Why the ideal content format depends on the campaign
• Martin’s favorite repurposing tactics
• How Wealth.com are doing big things with a small team
• How to ensure content stays both timely and timeless

Important Links & Mentions

• Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Luba’s transition from print to digital and content strategy
• Why freelancers are key to maintaining flexibility
• Why your content team should speak to your metrics people
• Views on AI and balancing technology with the irreplaceable human touch
• How to use AI for content creation when working in asset management

Important Links & Mentions

• Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.

In this episode:

• Neville shares insights into his role and global team structure
• The importance of clarity in communication and strategy
• Neville’s most memorable campaign and why it’s changed the way they work since
• Why asset management companies are cautious about embracing AI
• Neville’s three thoughts on the future of B2B marketing

Important Links & Mentions

• Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/