Webinar Description:
Many dentists dive into DSM with top-notch clinical skills but struggle to convert these skills into measurable growth.

So…

How did your sleep practice perform in 2025?

As the year wraps, it’s crucial to review your practice’s success and set clear goals for 2025. If you’re setting goals and not seeing how well you did, then goals are a waste of time.

How do you bridge this gap? How do you set objectives beyond clinical metrics? How do you boost patient conversion rates, collection values, and referrals?

Michael Cowen has been helping practices conduct sleep practice reviews since 2015, you can gain access to Michael and workshop your:

• 2024 Sleep Business Review
• 2025 Sleep Business Goals
• Tracking systems

He’ll help you turn your vision into actionable strategies.

In this webinar, attendees will explore:

• Conducting a comprehensive year-end review
• Evaluating key performance indicators (KPIs) to track practice health
• Using the “five whys” technique to analyze successes and failures
• Setting a Big Hairy Audacious Goal (BHAG) for your DSM practice in 2025
• Crafting a detailed roadmap for growth
• Consistently tracking progress to realize your goals

What you’ll gain:

• Tools to draft a compelling vision statement for 2025
• Strategies for team alignment with your new goals
• Insights into key metrics that define progress
• A plan to pivot and recalibrate based on real-world feedback

Join us to review your DSM practice’s performance in 2024 and set the stage for a successful 2025. Transform your practice with clear, actionable goals and a strategic plan for the year ahead.

Watch now and take your dental practice to the next level!

Meet the Speaker!
Michael Cowen, CEO, and Founder of Awaken2Sleep started his journey in sleep medicine in 2003, performing in-lab sleep studies as a pediatric sleep technician at Loma Linda Children’s Hospital in Southern California. Five years later, this training and experience empowered him to save his infant daughter’s life from Obstructive Sleep Apnea (OSA), a leading cause of SIDS in infants. After recognizing his calling to passionately assist others in helping their patients, Michael became an expert in the Business of Sleep Medicine, working with physicians, building sleep centers, CPAP technology, and home sleep tests. In 2015, he founded Awaken2Sleep, which empowers growth-minded dental practices to PIVOT through proven dental sleep medicine and business coaching, turning their 5-year goals into a 2-year reality.

"Surprised by your tax bill? You’re not alone—and it’s time to change that. Join Doug Fettig, MBA, CPA, as he shares powerful financial strategies to prepare your Dental Sleep Medicine (DSM) practice for long-term success.

As tax season approaches, every dental professional should be asking:

• Are you ready for 2024 taxes?
• Is your DSM practice positioned for growth in 2025?
• Do you know which tax advantages you may be missing?

In this comprehensive webinar, Doug Fettig dives into essential financial insights specifically for DSM practices, including maximizing commonly overlooked tax write-offs, structuring your practice for sustainable growth, and overcoming common CPA objections that can limit your investment capacity.

Key Takeaways:

• How to leverage tax write-offs unique to DSM practices
• Steps to build a practice structure that supports growth and profitability
• Strategies to handle “You can’t afford it” advice from your CPA

Don’t let financial barriers hold back your practice. Take control of your business finances and unlock the full potential of your DSM practice with these actionable strategies!

Watch now to start planning a profitable future for your DSM practice!

Webinar description:
Myofunctional Therapy, Sleep Hygiene, and the Role of the TEAM in dental sleep medicine are vital pieces to your sleep practice.

To help patients respond better to their OAT.

Showing patients how healthy habits impact their treatment and their family.

Empowering team members to step up into sleep.

These are the topics Michael Cowen and Ronda Holman will discuss.

Ronda, “the Airway Champion,” offers practical tips and strategies for integrating sleep hygiene into your practice, the benefits of Myofunctional Therapy, and the role of the team in DSM.

When dental practices emphasize:

• Patient Education
• Personalized sleep plans
• Consistent follow-ups
• Comprehensive evaluations
• significantly improve patient outcomes with OAT.

What strategies can you implement to ensure your patients adhere to sleep hygiene recommendations? How can you motivate them to maintain these practices consistently?

Watch as Michael and Ronda explore effective communication techniques and workflows.

By the end of this session, you will:

• Understand the importance of sleep hygiene in OAT effectiveness
• Learn key strategies to promote sleep hygiene among patients
• Identify the application of Myofunctional Therapy in a sleep practice
• Explore the role of the dental team in a sleep practice
• Watch now and take a step to LEVEL UP your sleep practice!

Meet the Speakers!
Michael Cowen
Michael Cowen, CEO, and Founder of Awaken2Sleep started his journey in sleep medicine in 2003, performing in-lab sleep studies as a pediatric sleep technician at Loma Linda Children’s Hospital in Southern California. Five years later, this training and experience empowered him to save his infant daughter’s life from Obstructive Sleep Apnea (OSA), a leading cause of SIDS in infants. After recognizing his calling to passionately assist others in helping their patients, Michael became an expert in the Business of Sleep Medicine, working with physicians, building sleep centers, CPAP technology, and home sleep tests. In 2015, he founded Awaken2Sleep, which empowers growth-minded dental practices to level up with proven dental sleep medicine coaching, team training, and sleep testing.

Ronda Holman, DA
Ronda Holman is a 24-year, US Airforce trained, dental assistant who has spent her entire career looking at airway disorders and their negative effects on the mouth. She has dedicated the last four years to helping patients and strangers understand the negative effects of oral breathing on their oral health. Having been personally impacted by dental sleep medicine with her own diagnosis that went untreated for many years her passion drives her to educate and facilitate change in patients' lives. Ronda has attended many courses on the biomechanics of breathing and runs the airway protocol for her general dental practice helping patients rule out sleep apnea and find custom solutions to breathe better while they sleep.

Thank you to our sponsors:
Nierman Practice Management, Sleep Apnea Leads, Kettenbach Dental, and CAD-Ray