Webinar Description:
Many dentists dive into DSM with top-notch clinical skills but struggle to convert these skills into measurable growth.

So…

How did your sleep practice perform in 2025?

As the year wraps, it’s crucial to review your practice’s success and set clear goals for 2025. If you’re setting goals and not seeing how well you did, then goals are a waste of time.

How do you bridge this gap? How do you set objectives beyond clinical metrics? How do you boost patient conversion rates, collection values, and referrals?

Michael Cowen has been helping practices conduct sleep practice reviews since 2015, you can gain access to Michael and workshop your:

• 2024 Sleep Business Review
• 2025 Sleep Business Goals
• Tracking systems

He’ll help you turn your vision into actionable strategies.

In this webinar, attendees will explore:

• Conducting a comprehensive year-end review
• Evaluating key performance indicators (KPIs) to track practice health
• Using the “five whys” technique to analyze successes and failures
• Setting a Big Hairy Audacious Goal (BHAG) for your DSM practice in 2025
• Crafting a detailed roadmap for growth
• Consistently tracking progress to realize your goals

What you’ll gain:

• Tools to draft a compelling vision statement for 2025
• Strategies for team alignment with your new goals
• Insights into key metrics that define progress
• A plan to pivot and recalibrate based on real-world feedback

Join us to review your DSM practice’s performance in 2024 and set the stage for a successful 2025. Transform your practice with clear, actionable goals and a strategic plan for the year ahead.

Watch now and take your dental practice to the next level!

Meet the Speaker!
Michael Cowen, CEO, and Founder of Awaken2Sleep started his journey in sleep medicine in 2003, performing in-lab sleep studies as a pediatric sleep technician at Loma Linda Children’s Hospital in Southern California. Five years later, this training and experience empowered him to save his infant daughter’s life from Obstructive Sleep Apnea (OSA), a leading cause of SIDS in infants. After recognizing his calling to passionately assist others in helping their patients, Michael became an expert in the Business of Sleep Medicine, working with physicians, building sleep centers, CPAP technology, and home sleep tests. In 2015, he founded Awaken2Sleep, which empowers growth-minded dental practices to PIVOT through proven dental sleep medicine and business coaching, turning their 5-year goals into a 2-year reality.