A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than the LEAD measures.

Or, to say it another way, we look at the scoreboard (or the scale or the profit margin or the whatever) rather than focus on the “very next play.”

🤯

As a coach, you must steer your client towards the daily tasks, the grind— these are the “lead measures” (everyone becomes enamored with the “lag measures”)

👇

Hold them accountable— and encourage them through— the daily grind of doing the work.

The daily action steps are where the magic happens.

🐰

Note: this is ALSO the most BORING part of the process…

👉 Sitting in the chair and writing

👉 Getting up and exercising

👉 Pushing the deserts or snacks aside

👉 Practicing the speech or skill or task over and over and over, putting in the reps

👉 Outlining the lesson plan, crafting the content, etc…

Yep, this is most often the UNSEEN work that no one applauds— so it will help if you “see it” and encourage them in it.

But, when it happens…

… people make progress.

They reach their potential.

And that’s a win for everyone.

Listen in.

As always, we’ll try to make it super-simple and pleasantly practical.

Links:

📚Claim your free book, Process Over Permission, at www.AmplifyOnline.info/process

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

About to coach someone?

You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.)

👀 Observation: just because we’re all going to the SAME PLACE with your framework doesn’t mean it looks the same to each of us. 👀

This includes the expectations (and dreams) they have— if everything worked perfectly— for ALL of the following, even if you are coaching them about business or writing or homeschooling or church work or running a non-profit or anything else…

💙Fitness

💰Finance

🏠 Family

🛠 Factory (work, career)

🙏 Faith

👊 Friends

🎉 Fun

… because there goals MUST fit in with “all of life.”

This includes—

❤️ Your client’s life span (which ALSO includes the season of life they’re in)

📌 Your client’s current obligations

🏆 Your client’s goals / non-negotiables in other areas

So, take the time to define what you’re leading your client to— by integrating your objective framework with their subjective goals / preferred future.

If you don’t, you might— as I have done— find yourself coaching them towards something that’s largely irrelevant to them and doesn’t align with their core concerns.

🤯

It sounds vague, perhaps, but this episode is super-duper practical.

Links:

📚Claim your free book, Process Over Permission, at www.AmplifyOnline.info/process

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

Leaders often ask, “What part of my content do I share?”

Some suggest to “share the what and sell the how.”

Others contend you should give “the first half” away and sell the rest (whatever that means).

Here’s what we teach:

1️⃣ Share ALL of your content free (i.e., via your podcast and/or blog)

2️⃣ Share it OUT OF ORDER and in BITE-SIZED pieces

Here are a few keys we review in this talk:

🔑 1. BASED on your framework— which is why articulating your framework was / is the first step in the A-B-Cs of getting paid for what you know (see episode #61, the first in this series)

🔑 2. BUILT on your home base, your website (which is why this was the second step, see episode #63, teh second talk)

🔑 3. BITE-SIZED pieces… “all of it, in small pieces, out of order” (note: this can and sometimes SHOULD be long-form content, especially when it’s on your website)

Grab a pen & paper…

… a listen in.

Links:

🤯 Free access to the 11 mind-shifts audio course at www.AmplifyOnline.info/11

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

It’s a little odd that the “building an online biz” almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website.

In this talk we tackle “B” in the A-B-Cs of getting paid for what you know and talk about what you need to on a website.

If you’re listening in, here’s what to look for…

⭐️ Clean & clear & concise = states the problem and potential in a clear one-liner “above the fold”

📬Capture contact info = has at least one opt-in with an automated delivery and email sequence (of at least 3-5 follow-up emails)

😎Contact info for you = has a clear way for people to get in touch with you— ideally via phone, text, and email

📣Content delivery = has at least 5 podcasts and/or blog posts

💰 Collect money = is tied to a payment processor on your site (i.e., the money goes into your account— not someone else’s store)

📳 Call to action = the visitor knows exactly what to do to engage your services (i.e., schedule a call, sign-up, etc.)

Links:

🤯 Free access to the 11 mind-shifts audio course at www.AmplifyOnline.info/11

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

Here are the four aspects of getting paid for what you know:

⚜️ A = Architect your framework

🖥️ B = Build your home base

📣 C = Communicate regularly

💰D = Deliver your core products & programs

In this talk, we’ll tackle the first…

Remember: You don’t just share information, you lead people towards a transformation.

This transformation might be:

👉 An elusive result / goal (i.e., losing weight)

👉 A new skill (playing guitar, photography)

👉 An internal transformation (mental or emotional healing + health)

👉 Perspective to live differently (life after death or divorce)

👉 New habits, new way of living (time management, money management / budgeting)

👉 Increased knowledge, accelerate the learning curve (i.e., most of the Amplify resources)

*The above are just a few examples. Bottom line: you are NOT selling info. People can find anything they want to know on Google. You are selling information that does something profound.

Your framework, wherever your framework takes people, MUST include each of the following:

🏁 POTENTIAL = The destination, a clearly defined place you take people

⁉️ PROBLEM you solve, the thing keeping them back

🧭 PATH to move them from where they are now to that preferred location (their potential)

📌 PROGRESS POINTS along the path, so show them that they are making progress. These need to be objective in nature, so people clearly know when they have made significant movement.

💩You might also clarify the PIT(S) = stuck points that they will likely face— just so they know to expect them and move forward.

One you have clarified (at least) the list above, you have the outline you need for a book, a course, coaching, a podcast, blog… live events…

… this content can be packaged in numerous ways.

Confused?

Lean in closer and listen.

We’ll make it practical AND simple.

Links:

📈 Download the free Infinite ROI worksheet and solve your messaging issues— https://www.AmplifyOnline.info/IT

🧐 Ready to get started? Access the full course at https://www.amplifyonline.info/IROI

📣 Tell us how we can best serve you— go to AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is—

🎯 Targeted— it has a goal

♻️ Transformative— it creates real change in their lives, for the good

👉 Teaching— it DOES impart wisdom to them

There are TWO primary ways to create this process of intentional transformation:

1️⃣ INCLUSIVE framework = they can tackle the progress points in any order

2️⃣ LINEAR framework = they must go in order, as subsequent steps build on the previous.

Whichever way you go (and we provide examples of each in this talk), ALL frameworks are—

⭐️ Not just information.

The framework INCLUDES great information— it’s vital and necessary. But, you lead people to apply the information so they get quantifiable results.

⭐️ Not just learning.

Transformation is the goal.

You help the client LEAVE where they are and move closer to where they are designed to be.

We make it super-simple and pleasantly practical in this talk…

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life.

(This framework “works,” regardless of what you’re teaching, by the way.)

Here’s what you need to show people…

👇

🏁 POTENTIAL = The destination, a clearly defined place you take people

⁉️ PROBLEM you solve, the thing keeping them back

🧭 PATH to move them from where they are now to that preferred location (their potential)

📌 PROGRESS POINTS along the path, so show them that they are making progress. These need to be objective in nature, so people clearly know when they have made significant movement.

💩You might also clarify the PIT(S) = stuck points that they will likely face— just so they know to expect them and move forward.

And…

*Bonus points if you— IDEALLY— have it articulated in a rough draft of a book.

⭐️

We break it down in talk 2 of this 3-part series.

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event…

… and then get the messaging wrong.

🤷‍♂️

Many times we get SO enamored with what we’ve created that we begin describing THE PRODUCT rather than defining the destination and detailing the problems we help people overcome.

🤯

I’ve done it. You’ve probably done it, too.

It’s only natural.

After all, we stress over the fonts and colors and background music and posters and promotions and all the other pieces…

🧐

But people don’t buy the product JUST BECAUSE they want the product. They invest in it because of what it achieves.

They purchase the RESULT.

They buy the SOLUTION.

They give us their hard-earned cash for the OUTCOME.

⭐️

Here’s an analogy.

No one searches Expedia or Priceline or their fav travel hotline for a nice chair on a solid airplane. Rather, they search for a destination…

The seat (read: the product on the plane) is merely the means.

And your book, course, whatever…

… is also the means (read: the seat on the plane) to take them where they want to be.

✈️✈️✈️

That’s the subject of this talk.

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af