Three factors affect your capacity to grow your online business

1️⃣ SERVE

= you must consistently add value to others

2️⃣ SYSTEMS

= you need processes that continue moving people forward, automatically, such that the next person into your product / program gets the same experience as the first

To be clear, you are serving PEOPLE…

… but you need PROCESSES that help them understand what to do next AND lead them there.

(i.e., you CAN go high-tech AND high-touch at the same time— and that should be part of your goal.)

3️⃣ SCALEABILITY

= your ability to add value using automation, when you’re not in the room with them

If you cannot scale, you will continue—

⏰ trade dollars for hours, thereby limiting your income

📌 find yourself tied to a specific location, thereby limiting geographical movement and/or travel

🫲 be forced to do everything in person…

With these three elements in place, you can effectively run “the business side” of it.

Here’s the 4-1-1.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

In order for people to do business with us (so we can get paid for what we know), THEY need to know a few things…

⚙️ What you do— the problem you solve & the potential you lead people to

📣 They must be able to repeat that in their own words, so they can remember you

🚀 They must believe you have a clear path that can help them “level up” and get results, that if they walk your path they will get to where they want to be…

Furthermore, we must remember that these four things usually don’t close the sale.

❌ Knowledge— facts don’t usually sell on their own. People can find ANYTHING they want to know with a quick online search.

❌ Products— the same content can be delivered in numerous ways BY YOU at different price points… so a “book” or “course” is not the difference-maker.

❌ What you do, your role— there are numerous “life coaches” or “trainers” or “teachers” or whatever…

❌ Company name or certification— they don’t mean a whole lot and simply create noise

✅ The differentiator is YOU and ACCESS to you…

If people trust you, they will do business with you.

People do not do business with Knowledge, Products, What you do / roles, Companies, Certifications, etc…

People do business with PEOPLE.

Listen in— and we’ll tie this talk to the previous…

… so you can get paid for what you know.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

Money SEEMS to be the biggest problem when it comes to business. Or, the biggest need.

Everything comes with a price. Computers, software, salaries…

… it all cost cash.

💰

Money might be the most obvious need you have, but it’s not the most OVERT issue.

In this talk— still in the “business side of it” series, we walk through FOUR things every business (even in the idea / thought leader space) needs…

1️⃣ Revenue

2️⃣ Reach

3️⃣ Results

4️⃣ Reputation

… and we start talking about where revenue fits into the equation.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

In this talk, we pick up where we left off in the previous…

👇

Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting, their fitness, their spiritual growth, their [insert whatever your topic of expertise is]…

… yet they don’t take action?

🤷‍♂️

Here are three more elements to consider— as well as tips to overcoming these objections.

🎯 You haven’t identified the ideal customer for the product or program you are selling.

🤔 You haven’t clearly stated the offer— so the prospect is confused or lacks adequate info…

💥 You don’t have credibility.

Don’t view these— or the three friction points we mentioned in the previous episode— as ONLY obstacles. View them as opportunities to level-up your communication and serve people at a higher level.

Here’s some practical suggestions (read: solutions) as to how—

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next.

Here are the first three…

🧭 They’re at a different place than what you’re offering. That is, they may not be a prospect for your goods or services.

(If this is the case, don’t push them… but do encourage and serve them.)

💭 They can’t envision themselves doing it— that is, they don’t think they can get results for what you’re selling / sharing / suggesting.

⏰ They don’t think they have TIME to do the work— or, it’s a matter of timing…

For each one, we clearly state the problem they have AND provide you with a clear solution for communicating your way through it.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know.

After determining your price point, you need to clearly demonstrate the value to others.

Here’s the path forward, including—

📌 Where

🤷‍♂️ Why

🏁 What

⚙️ How

__________

Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

How much should your ideas cost the average consumer who wants to “buy” them?

It’s a loaded question. And, it calls us to ultimately settle on a price.

💰

Here are a few things to remember about pricing your content—

👀 We typically undervalue our own stuff, because we underestimate the knowledge gap, which results in under-pricing it

And…

💥 There are at least four factors that can help you determine how to set the price (without having to “pull it out of thin air).

And…

🎨 🧪 Pricing is really both an art AND a science…

Here’s the 4-1-1.

__________

Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

A short episode today…

Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own.

Here’s why.

👇

It’s easy to confuse LAG measure with LEAD measures.

Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences.

🤔

When it comes to “the business side” of getting paid for what you know, a lot of thought leaders and content creators look only at SALES. They forget, however, to look at what drives those sales…

Leads.

👍

Sales = lag measures. They are the results of the daily work.

Leads = the work you do to share the message and move people towards the offer.

Examples of lead measures include—
👉 Number of email opt-ins on your website

👉 Number of face-to-face conversations at networking events (with qualified people)

👉 Number of strategy / non-sales calls

We make it super-simple and pleasantly practical in this talk.

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Notes + next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— https://www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process