Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making.

This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company.

In this episode, you will:

• Understand the importance of AI in modern business strategies

• Gain insights into leadership and team dynamics

• Navigate the complexities of implementing a successful AI strategy

• Adam's predictions of conversational interactions with AI personalities

Full Show Notes Here!

Connect with Adam New-Waterson:

LinkedIn

Website

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

• Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing.
• Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking.
• Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement.

Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI.

This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead.

In this episode, you will:

• Learn how paid search marketing offers flexibility and immediate impact on traffic and sales, making it less risky for startups that may need to adjust their strategies frequently.

• Gain insights into the importance of small conversions throughout the sales pipeline and how focusing on these can optimize long-term success without constantly changing strategies.

• Understand the impact and potential of AI in automating marketing tasks, assisting in creative processes, and its significance in the evolving marketing landscape.

Full Show Notes Here!

Connect with Eric Holtzclaw:

Website

LinkedIn

Twitter

The Claw Podcast

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Connect with Jenn Steele

LinkedIn

Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

• Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation.
• Discover how to set up a win-loss program to gather valuable insights to significantly improve your business’s win rate and align sales, marketing, product, and customer success.
• Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators.

• Understand the PR landscape and learn the current state of play
• Discover how to utilize surveys for press releases
• Learn how to harness the power of earned media

• Understand the importance of authentic customer relationships
• Discover the power of appreciation marketing
• Learn strategies for effective client follow-up and retention

Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers.

This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make bold, informed decisions that resonate with your audience and build lasting relationships in the B2B sector.

In this episode, you will:

• Learn why building trust at scale is crucial for successful marketing, especially in B2B and enterprise products, and how focusing solely on traffic may undermine this trust.

• Dive into the conversation about the tension that often exists between sales and marketing departments, especially regarding lead readiness and the importance of collaboration for better lead conversion.

• Discover John Miller’s concept of courageous marketing, with its four pillars, and how to apply these principles to be bold and stand firm in marketing decisions during uncertain times.

Full Show Notes Here!

Links & Mentioned Resources:

Playing It Safe Sucks: A Manifesto for Courageous Marketing.

Connect with John Miller:

Website

LinkedIn

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Connect with Jenn Steele

LinkedIn

Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!