Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI.

This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead.

In this episode, you will:

• Learn how paid search marketing offers flexibility and immediate impact on traffic and sales, making it less risky for startups that may need to adjust their strategies frequently.

• Gain insights into the importance of small conversions throughout the sales pipeline and how focusing on these can optimize long-term success without constantly changing strategies.

• Understand the impact and potential of AI in automating marketing tasks, assisting in creative processes, and its significance in the evolving marketing landscape.

Full Show Notes Here!

Connect with Eric Holtzclaw:

Website

LinkedIn

Twitter

The Claw Podcast

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Connect with Jenn Steele

LinkedIn

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