Aesthetically Speaking

著者： Rebecca Peterson & Abby Pace
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  • サマリー

  • Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
    © 2024 Rebecca Peterson 2023
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あらすじ・解説

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
© 2024 Rebecca Peterson 2023
アート マーケティング リーダーシップ 経済学
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エピソード
  • 64. 4 Life-changing Branding Lessons from 2024

    64. 4 Life-changing Branding Lessons from 2024
    2025/01/07

    Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.

    Key takeaways from this episode:
    • Where is Abby?
    • Business Lessons for 2024
    • Strategy is Key
    • Branding is Marketing Support

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
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    27 分
  • 63. Behind the Scenes of a Client Consultation and My $15k Package

    63. Behind the Scenes of a Client Consultation and My $15k Package
    2024/12/17

    Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will really make a difference in you and your business!

    Key takeaways from this episode:
    • Understanding What's Working
    • Defining Your Brand's Future
    • Personal Growth and Business
    • Elevating Your Self-Perception
    • The Branding Process
    • The Design Phase

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
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    22 分
  • 62. The 7 Must-Haves for a Luxury Brand

    62. The 7 Must-Haves for a Luxury Brand
    2024/12/03

    What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.

    Key takeaways from this episode:
    • Defining Luxury in Branding
    • Seven Elements of Luxury Experience
    • The Significance of Brand Values
    • The Impact of Pricing

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    続きを読む 一部表示
    34 分

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