• 62. The 7 Must-Haves for a Luxury Brand

  • 2024/12/03
  • 再生時間： 34 分
  • ポッドキャスト

62. The 7 Must-Haves for a Luxury Brand

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  • What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.

    Key takeaways from this episode:
    • Defining Luxury in Branding
    • Seven Elements of Luxury Experience
    • The Significance of Brand Values
    • The Impact of Pricing

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    続きを読む 一部表示

あらすじ・解説

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.

Key takeaways from this episode:
  • Defining Luxury in Branding
  • Seven Elements of Luxury Experience
  • The Significance of Brand Values
  • The Impact of Pricing

Work with Rebecca:
  • Brand + Website Design
  • Personal Brand Mastery
  • Brand in a Day
  • Creative Partnership | Done-for-you Strategy + Design
  • Client Case Studies
  • Take my Brand Personality Quiz!

Connect with Rebecca:
  • Follow on Instagram @rebeccapetersonstudio
  • Website - rebeccapetersonstudio.com
続きを読む 一部表示

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