Are your website and social media call-to-actions falling flat? Struggling to convert visitors into prospects and clients?

In this LIVE "Advice Line" episode, financial advisor Dr. Preston Cherry asks us to help him improve his digital marketing conversion rates. From optimizing website CTAs to refining his ideal client avatar, we don't hold back on actionable advice.

Key questions we answer include:

► How can I increase my website's conversion rate?

► Should I focus on one marketing channel or try to do it all?

► What's the best way to clarify my niche and target audience?

Even if you're not targeting Gen X clients like Preston, this episode illuminates how to refine your digital marketing to attract more of your ideal prospects and turn them into clients.

Tune in as we break down Preston's marketing funnel and provide a roadmap for boosting conversions across multiple channels.

Resources:

• Sign up to be an advisor guest on the show
• Preston’s Firm: Concurrent Financial Planning
• Preston’s YouTube Channel
• Preston’s Podcast

Are you struggling to generate consistent leads for your new financial advisory firm? You're not alone.

In this LIVE "Advice Line" episode, David Edmisten of Next Phase Financial Planning asks us how to consistently generate leads as a new firm. We dive deep into David's current marketing efforts and provide actionable advice on how to focus his strategy for better results.

Key questions we answer include:

► Should I focus on local or national marketing efforts?

► How can I maximize the impact of my community college presentations?

► What's the best way to convert seminar attendees into prospects?

Whether you're a new advisor or looking to refine your marketing strategy, this episode offers valuable insights on how to generate more qualified leads and grow your practice. We discuss the pros and cons of various marketing channels and provide practical tips for improving conversion rates from in-person events.

Tune in to learn how to streamline your marketing efforts and attract more of your ideal clients.

Resources:

• Sign up to be an advisor guest on the show
• David’s Firm: Next Phase FP
• Kitces Summit Presentation: Ryan Morrisey (For in-person classes at the community college)

Is relying solely on referrals putting your advisory firm at risk?

In this episode, we challenge the common belief that referrals alone are enough to sustain and grow your practice. We explore the potential pitfalls of a referral-only approach and discuss strategies to diversify your marketing efforts.

Key points covered:

► The changing landscape of how clients find and choose advisors

► Why relying solely on referrals can limit your growth and client quality

► The importance of having a structured, intentional referral process

► How to balance referrals from clients vs. centers of influence (COIs)

► Strategies for creating a more predictable and sustainable marketing funnel

Whether you're currently thriving on referrals or struggling to generate them, this episode will help you evaluate your approach and consider new ways to attract ideal clients.

Tune in to gain insights on building a more robust marketing strategy that gives you greater control over your firm's growth and allows you to be more selective with your clientele.

Resources:

• Sign up to be an advisor guest on the show
• FiComm Study 2024
• Kitces Marketing Study 2022
• Marketing Funnel Basics For Advisors (AMMS Episode)

Are you struggling to build an effective marketing funnel for your virtual financial planning practice?

In this LIVE "Advice Line" episode, financial advisor Joe Eck asks us to help him create a digital marketing strategy to attract pre-retirees in his local area. From optimizing his website to improving his content creation process, we provide actionable advice to boost his online presence and client acquisition efforts.

Key questions we answer include:

► How can I build an effective top-of-funnel strategy as a virtual advisor?

► Should I focus on SEO, social media, or other channels to attract clients?

► What's the best way to nurture leads and convert website visitors?

Even if you're not targeting pre-retirees, this episode illuminates how to create a focused digital marketing funnel to attract your ideal clients online. Tune in as we guide Joe through refining his niche, improving his content strategy, and developing an email nurture sequence to grow his practice.

Resources:

• Sign up to be an advisor guest on the show
• Stage Ready FP (Joe’s Firm)
• Taylor's marketing funnel template and video walkthrough
• Ben Carlson's blog "A Wealth of Common Sense"
• Taylor's "Medicare IRMAA" SEO optimized blog post
• fpPathfinder for downloadable charts (Taylor's email opt-in)

How do you grow an email list for your financial advisory practice?

In this LIVE "Advice Line" episode, financial advisor Andrew McFadden seeks guidance on expanding his email marketing efforts. We dive deep into Andrew's niche of young physicians, his current marketing strategies, and explore whether email is truly the best next step for his practice.

Key questions we address include:

► Is email marketing the right focus for growing my practice?

► How can I leverage my speaking engagements to build my list?

► Should I go local or national with my marketing efforts?

Even if you're not targeting young physicians, this episode illuminates how to evaluate different marketing channels and choose the one that energizes you most. We discuss the power of leaning into what's already working, and why throwing spaghetti at the wall isn't an effective long-term strategy.

Tune in as we help Andrew refine his marketing approach and provide actionable advice on growing his practice through targeted outreach to his ideal clients.

Resources:

• Sign up to be an advisor guest on the show
• Chad Chub - an advisor who has a well-niched website for physicians.
• Tyler Olson - an advisor who focuses on early and mid-career physicians.
• Brian Hanks - an advisor who specializes in working with dentists.
• “The Best Marketing Strategy” on The Experiments in Advisor Marketing Podcast

Are you considering hiring marketing help for your financial advisory firm but unsure where to start?

In this episode, we dive deep into the world of marketing assistance for advisors, helping you navigate the decision-making process with confidence.

Key questions we answer include:

► Signs it's time to hire marketing help (and when to hold off)

► The three main types of marketing assistance: consultants, agencies, and full-time hires

► Key questions to ask potential marketing partners before signing on

► Red flags to watch out for when vetting marketing professionals

► Alternative solutions if you're not ready to hire

Plus, we reveal insider tips on setting realistic budgets, avoiding common pitfalls, and ensuring a successful collaboration with your marketing team.

Whether you're experiencing a growth plateau or looking to scale rapidly, this episode provides actionable insights to help you make informed decisions about your firm's marketing strategy.

Tune in to gain clarity on your marketing needs and learn how to find the right support to take your advisory business to the next level.

Resources:

• Sign up to be an advisor guest on the show
• LinkedIn Operating System by Justin Welsh

Are you struggling to find your niche and grow your financial advisory practice?

In this LIVE "Advice Line" episode, financial advisor Ryan Furlong joins us to troubleshoot his marketing strategy. We dive deep into refining his ideal client avatar, choosing the right social media platform, and creating a compelling personal brand separate from his firm's website.

Key questions we answer include:

► How can I uncover my ideal clients' true pain points?

► Should I focus on Twitter, LinkedIn, or both for marketing?

► What's the best way to create a personal brand while working for another firm?

Whether you're a new advisor or looking to take your firm to the next level, this episode provides actionable advice on honing your marketing message and attracting your ideal clients.

Tune in to learn how to cut through the noise and build a thriving advisory business.

Resources:

• Sign up to be an advisor guest on the show
• Purpose Path Capital (Ryan’s Firm)
• How Growth Focused Firms Write Killer Copy (Slides)
• Nate Hoskin's landing page
• Leadpages
• Pocket
• Notion

Is your marketing strategy too reliant on a single channel? How can you maximize your LinkedIn success?

In this LIVE "Advice Line" episode, financial advisor Joe Marshall joins us to discuss diversifying his marketing efforts beyond LinkedIn. We explore how to leverage his existing success on the platform and create a more robust marketing funnel. From optimizing content to converting followers into leads, we provide actionable advice to take his firm's growth to the next level.

Key questions we answer include:

► How can I improve my LinkedIn strategy to attract more qualified prospects?

► What's the best way to convert LinkedIn followers into email subscribers?

► Should I focus on SEO or other marketing channels right now?

Whether you're looking to refine your social media approach or build a more comprehensive marketing funnel, this episode offers valuable insights for advisors seeking to grow their firm through digital marketing.

Resources:

• Sign up to be an advisor guest on the show
• Coastal Capital Advisors (Joe’s Firm)
• Justin Welsh's LinkedIn Course
• Justin’s Interview on Jay Clouse’s Podcast (Creator Science)
• Jotform
• Leadpages
• ConvertKit (now known as “Kit”)
• Taylor's free retirement assessment page