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Advisor Marketing Made Simple

Advisor Marketing Made Simple

著者: Taylor Schulte and Kendra Wright
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Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency owner implementing successful marketing plans for growth-focused advisory firms. Every Wednesday, we discuss successful marketing strategies in a simple, relatable, and practical way. We also feature real advisors on-air, troubleshooting their marketing challenges and providing solutions LIVE, so you can learn from real-world examples. Whether you’re new to the industry or a seasoned veteran, each episode will help you improve your marketing and grow your business – without the guesswork or frustration.Copyright 2025 Taylor Schulte and Kendra Wright マーケティング マーケティング・セールス 経済学
エピソード
  • Advice Line: Simplify Your Services and Clarify Your Niche (So Clients Say Yes Faster) (Jeff Venables)
    2025/06/04

    Are you a financial advisor struggling to get your new practice off the ground? Wondering how to clarify your niche and create a marketing strategy that actually works?

    In this LIVE "Advice Line" episode, we help Jeff Venables, a teacher-turned-financial advisor who's building a firm to serve fellow educators. With less than a year in business, Jeff faces the classic new advisor challenge: how to gain traction when you're wearing multiple hats and have limited marketing experience.

    Key questions we answer include:

    ► How do you choose between two compelling niches (new teachers vs. those nearing retirement)?

    ► What website messaging changes will instantly connect with your ideal clients?

    ► How can you leverage other people's platforms to grow without creating endless content?

    Whether you're transitioning careers into financial planning or simply trying to clarify your marketing message, this episode provides a practical roadmap for simplifying your approach and focusing your efforts where they'll have the greatest impact.

    Tune in as we help Jeff create a straightforward marketing funnel that leverages his unique position as someone who perfectly embodies his ideal client.

    Resources:

    • Join Our Newsletter
    • Apply Here To Be On The Show: Get Your Marketing Questions Answered
    • Venables Financial Solutions (Jeff’s firm)
    • Get the Advisor Copy Coach from Kendra: rebelmediaagency.com/copyworkshop
    • Advice Line: How To Focus Marketing When You're Split Between Two Niches (Thomas Cook)
    • The Fastest Path to Growth: Leverage Other People’s Audiences

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    39 分
  • Advice Line: Your Niche Is Clear — So Why Aren’t The Right Clients Finding You? (Neil Chacko)
    2025/05/28

    Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply

    ————

    Are you struggling to attract your ideal clients despite having a clear niche in mind? Do you wonder how to effectively market to a specific demographic without alienating others?

    In this LIVE "Advice Line" episode, financial advisor Neil Chacko joins us to troubleshoot his marketing strategy for targeting Christian pre-retirees. Neil has a passion for helping Christians manage their finances using biblical principles but isn't sure how to effectively reach this audience while maintaining his partnership in a more generalized practice.

    Key questions we answer in this episode:

    ► How can I effectively market to Christian pre-retirees without alienating other potential clients?

    ► Should I create a separate website or modify my existing one to target my niche?

    ► What's the most effective way to convert church speaking engagements into client relationships?

    Whether you're considering niching down or already have a specific audience in mind, this episode provides valuable insights on creating consistent messaging, building effective marketing funnels, and authentically connecting with your ideal clients.

    Listen in as we help Neil transform his passion for faith-based financial planning into a clear marketing strategy that resonates with his target audience.

    Resources:

    • Join Our Newsletter
    • Apply Here To Be On The Show: Get Your Marketing Questions Answered
    • Ark Alliance Financial (Neil’s firm)
    • Advice Line: Finding Your Perfect Client Before Building Your Funnel (Andrew Zoll)
    • Certified Kingdom Advisor (CKA)
    • Fee Only Network
    • NAPFA
    • Wealthtender
    • Inspire ETFs
    • Eventide Mutual Funds
    • Orion Advisor Solutions

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    37 分
  • Advice Line: How To Create A Sustainable Marketing Funnel For New Firms (Mark Rosinski)
    2025/05/21

    Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply

    ————

    Are you a new financial advisor struggling to build a sustainable marketing strategy? Or wondering if you should niche down to attract more qualified prospects?

    In this LIVE "Advice Line" episode, Mark Rosinski, founder of Dunes Financial, joins us just six weeks after launching his firm. Despite early success with online leads, Mark needs help creating a more predictable marketing system. We explore whether he should continue as a generalist retirement planner or target employees at specific local companies like BP to build a more sustainable practice.

    Key questions we answer include:

    ► How can I create a better experience for online leads to drive conversion?

    ► Should I niche down to target specific companies or stay broader?

    ► What marketing activities should I focus on and which should I cut?

    Even if you're not a new advisor, this episode provides valuable insights on building marketing funnels, systematizing client experiences, and making strategic decisions about your target market.

    Listen in as we help Mark develop a focused marketing approach that can transform random leads into a predictable client acquisition system.

    Resources:

    • Join Our Newsletter
    • Apply Here To Be On The Show: Get Your Marketing Questions Answered
    • Dunes Financial (Mark’s firm)
    • Advice Line: How To Transform LinkedIn Success Into Quality Prospects (Andy Baxley)
    • FlatFeeAdvisors.org
    • NAPFA (National Association of Personal Financial Advisors)
    • TidyCal
    • Zapier
    • Acuity Scheduling
    • Webflow
    • Brent Carnduff (Advisor Rankings)
    • Sphynx Automation
    • Avier Wealth Advisors
    • Treyton Devore (Personal Site)
    • Converting Attention (Treyton Devore)

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    44 分

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