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  • #9: AI-Driven Ads: When Everything Is Perfect, Who Cares?
    2025/06/05

    This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of “perfected” (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and opportunities you can take advantage of today to enhance your ad performance.

    Chapters:

    00:00 – Intro & welcome

    01:36 – Meta’s AI-Generated Ad Campaigns (2026 Preview)

    02:43 – The Problem with “Perfect” Content

    05:11 – AI Can’t Iterate from Nothing

    06:06 – Will This Actually Help SMBs?

    08:06 – Accessible Ways to Enhance Campaigns Right Now

    09:56 – Human Creativity Still Wins

    11:46 – Update: OpenA’s AI Device Plans

    12:12 – Wrapping Up: What to Watch, What to Do

    Sources:

    “Facebook and Instagram owner Meta to enable AI ad creation by end of next year” by Mark Sweney for The Guardian

    “OpenAI Aims to Offer AI Access Through ‘Ambient Computer Layer,’ Without Screens” by PYMNTS

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    13 分
  • #8: Disrupt or be disrupted: Increasing Competition in AI
    2025/05/26

    In light of Sam Altman’s acquisition of iPhone and Apple Watch designer Jony Ive’s startup, there’s speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week’s episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion on the future of handheld devices.

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    Chapters

    00:00 - Intro

    01:37 - An AEO success story

    02:28 - The Importance of Schema Markup for search visibility

    05:40 - Emerging AI Browsers and Search Trends

    07:50 - Apple’s contract with Google

    09:23 - Google's Response to AI Competition

    10:44 - The ‘next wave’ of AI

    11:36 - Is Jony Ive working on a groundbreaking AI device?

    12:39 - The future of communication devices

    15:54 - AI Glasses–yes or no?

    18:27 - Outro

    Sources

    “Google Unveils A.I. Chatbot, Signaling a New Era for Search” by Tripp Mickle for The New York Times

    “OpenAI Unites With Jony Ive in $6.5 Billion Deal to Create A.I. Devices” by Mike Isaac and Cade Metz for The New York Times

    “Details leak of Jony Ive’s ambitious OpenAI device” by Ryan Daws for AI News

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    18 分
  • #7: The Wild West of AI? Using AI in an Unregulated World
    2025/05/20

    A House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory legislation on AI, this is a crucial reminder of the need for businesses to practice decisive and transparent AI practices. From personal steps to maintain data privacy to customer-facing AI policies, we unpack it all.

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    Chapters:

    00:00 – Intro

    03:05 – Details U.S. AI legislation & deregulation

    04:24 – What happens when AI makes critical life decisions

    06:15 – How deregulation could affect transparency and employment

    08:00 – The industries (and individuals) that need to be paying attention

    09:51 – Data privacy, user control, and trusting AI platforms

    10:33 – Memory layers, personal AI agents, and where we draw the line

    12:18 – Social media as a cautionary tale

    14:31 – Outro

    Sources:

    “House Republicans include a 10-year ban on US states regulating AI in ‘big, beautiful’ bill” by Matt Brown and Matt O’Brien for AP News

    “Sam Altman’s goal for ChatGPT to remember ‘your whole life’ is both exciting and disturbing” by Julie Bort for Tech Crunch

    “Californians would lose AI protections under bill advancing in Congress” by Khari Johnson for Cal Matters

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    16 分
  • #6: The Podcast Guest Who Wasn't–How to Respond to a Steady Rise in AI Hallucinations
    2025/05/14

    As LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious rise in these sometimes hilarious and always concerning AI mishaps.

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    Chatbot Arena - lmarena.ai

    HubSpot App Marketplace - ecosystem.hubspot.com

    Chapters

    00:00 - Introduction

    01:08 - Topic: AI Hallucinations

    01:37 - Grace's ChatGPT Experience

    04:53 - Hallucination Statistics

    05:36 - Real-World Implications

    08:47 - Theories Behind Hallucinations

    10:45 - Chatbot Arena

    11:50 - Speed to Build AI Agents

    14:29 - All-in-one Platforms with AI tools

    15:29 - Outro

    Sources

    “A.I. Is ​​Getting More Powerful, but Its Hallucinations Are Getting Worse” by Cade Metz and Karen Weise for The New York Times

    “Why AI ‘Hallucinations’ Are Worse Than Ever” by Conor Murray for Forbes

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    16 分
  • #5: SEO Beyond Google: How LLMs impact brand visibility
    2025/05/07

    In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn’t dead, it’s just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter’s AI-powered SEO workshop at NAMM 2025.

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    Chapters

    00:00 - Welcome & introduction

    01:32 - Evolving Landscape of SEO and AI

    03:30 - Understanding Search Behavior and Statistics

    06:44 - The Impact of AI on Search Discoverability

    09:59 - Strategies for Improving Search Visibility

    13:04 - Conclusion & Wrap-Up

    Sources

    “OpenAI's Strategy to Make ChatGPT an All-Purpose App” on AI Secret

    “AI Overview Study for 8,000 Keywords in Google Search” by Philip Petrescu for Advanced Web Ranking”

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    15 分
  • #4: When AI Overthinks—or Lies: What It Means for Your Business
    2025/04/29

    In this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice.

    First, we unpack Google’s Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It’s a win for developers—and a potential breakthrough for energy efficiency, security, and scalability.

    Then, we discuss a support chatbot gone rogue, highlighting how poor implementation can quickly erode trust and damage brand experience. The episode wraps with reflections on ethical AI use as an intentional approach that impacts customer trust and organizational integrity.

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    Chapters

    00:00 - Introduction to AI in Business

    01:43 - Gemini 2.5 Flash: Enhancing AI Efficiency

    04:05 - The Importance of Accessibility and Security in AI

    04:54 - Customer Experience: Lessons from AI Failures

    07:34 - Ethics in AI: A Business and Humanity Issue

    10:19 - The Future of AI: Balancing Technology and Humanity

    Sources

    “Company apologizes after AI support agent invents policy that causes user uproar” by Benj Edwards for Ars Technica

    “Google introduces AI reasoning control in Gemini 2.5 Flash” by Dashveenjit Kaur for AI News

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    14 分
  • #3: ChatGPT’s Memory Update, Shopify’s AI Precedent, HubSpot Tools, and More
    2025/04/22

    In Episode 3 of Accelerated Velocity, we break down the latest AI updates impacting business development. From ChatGPT’s new memory feature to changes in AI-assisted search, we explore how these shifts could impact everything from content strategy to SEO visibility. We also discuss Shopify’s bold new AI-first hiring policy and what it signals about the future of team structures and operational planning.

    Plus, we look at HubSpot’s latest AI feature rollout and how it compares to building more tailored, use-case-specific tools within your CRM. If you're trying to stay ahead in the evolving AI landscape, this episode delivers the context and clarity you need.

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    Chapters

    00:00 - Introduction to AI Updates

    01:53 - ChatGPT's New Memory Feature

    04:19 - Implications of AI on SEO

    09:21 - Shopify’s Precedent: AI in Business Operations

    14:56 - HubSpot's AI Ecosystem

    17:53 - AI Literacy and Job Security

    21:11 - Conclusion and Future Considerations

    Sources

    “Shopify’s CEO Just Issued a Bold AI Ultimatum to His Entire Team” by Mike Kaput for Marketing AI Institute

    “ChatGPT will now use its ‘memory’ to personalize web searches” by Kyle Wiggers for TechCrunch

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    18 分
  • #2: Cut Through the Hype–Choosing the Right AI Solutions for Your Business
    2025/04/15

    In this episode of Accelerated Velocity, we discuss the evolving landscape of AI in business development. With a constant flow of AI product releases and updates, it’s crucial to focus on viable AI solutions rather than getting distracted by the latest trends. Today’s conversation covers how to identify useful tools, streamline workflows, and build a wish list for AI implementation. We also highlight a few ways to approach AI tools that effectively address business pain points.

    Agent.ai: Contact us to set up an Agent.ai training day for your team.

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    Chapters

    00:00

    Introduction to Accelerated Velocity

    00:42

    Navigating AI Developments

    03:47

    Identifying Viable AI Tools

    12:58

    Integrating AI into Workflows

    13:40

    Conclusion and Future Insights

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    15 分