#9: AI-Driven Ads: When Everything Is Perfect, Who Cares?
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#9: AI-Driven Ads: When Everything Is Perfect, Who Cares?
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This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of “perfected” (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and opportunities you can take advantage of today to enhance your ad performance.
Chapters:00:00 – Intro & welcome
01:36 – Meta’s AI-Generated Ad Campaigns (2026 Preview)
02:43 – The Problem with “Perfect” Content
05:11 – AI Can’t Iterate from Nothing
06:06 – Will This Actually Help SMBs?
08:06 – Accessible Ways to Enhance Campaigns Right Now
09:56 – Human Creativity Still Wins
11:46 – Update: OpenA’s AI Device Plans
12:12 – Wrapping Up: What to Watch, What to Do
Sources:“Facebook and Instagram owner Meta to enable AI ad creation by end of next year” by Mark Sweney for The Guardian
“OpenAI Aims to Offer AI Access Through ‘Ambient Computer Layer,’ Without Screens” by PYMNTS