Sue Bryce knows the pattern—gifted creatives doing meaningful work and barely getting by. For years, she was one of them. In this episode, she unpacks the personal and professional shifts that took her from charging $400 a week to building a business that generates millions. She breaks down the emotional block that stops most creatives from asking for money, the mindset shift that finally changed everything, and the simple revenue calculator that reframed her goals.

She also shares how a single sale rewired her beliefs—and why creatives are better at business than they think. If you’ve ever struggled to price your work, ask for your value, or believe you can earn a living doing what you love, this one’s for you.

Chapters:

00:00 Resilience and Market Saturation

03:14 Sue Bryce's Journey from New Zealand to International Success

05:55 The Struggle of Valuing and Selling Creative Work

10:36 Breaking Through Financial Barriers and Asking for Value

16:42 The Power of Digital Products and Online Education

28:59 Building a Successful Subscription-Based Platform

36:24 The Creative and Business Mindset

41:47 Creativity in Business

43:01 The Power of Creation Energy & Overcoming Stereotypes

45:56 The Role of Sales in Creativity

47:28 Creating and Selling Products

50:17 Understanding Value and Wealth

53:47 The Law of No More, No Less

56:07 Manifestation and Self-Worth

01:03:49 Balancing Wealth and Life

01:09:29 Final Thoughts and Reflections

Brian Luebben breaks down how he walked away from a top-tier corporate role, built real freedom by 30, and now runs a $12M portfolio of small businesses—all while traveling the world.

He lays out the exact steps he took to shift from high-income employee to full-time entrepreneur, including the moment he realized his boss’s lifestyle wasn’t worth chasing. From underwriting his first deal to leveraging SBA loans and capital partners, Brian shares his strategy for acquiring cash-flowing businesses with minimal upfront investment. This episode is packed with tactical advice for anyone looking to build wealth on their terms, plus a mindset shift that could completely change your trajectory.

Chapters:

00:00 Introduction

02:06 The Turning Point:Corporate Climb to Leaving Corporate

03:30 Starting the Podcast and New Ventures

05:55 Building Wealth and Mentorship

08:33 Balancing Work and Personal Life

30:43 The Power of Extra Hours

31:43 Survive, Arrive, Thrive: Cash Flow Levels

34:03 The Art of Expense Bucketing

36:02 Business Acquisitions: A Path to Wealth

43:23 Finding the Right Business and Raising Capital

When you say it—mean it.

When you commit—show up.

Be the man who is his word.